• Sports Media Network - VP Program Advertising

    Company: Sports Media Network

    Location: New York, NY

    Date Posted: October 31, 2013

    Job# 453233443 PRIMARY RESPONSIBILITIES • Spearhead the strategic development and execution of all consumer advertising and promotional plans across all platforms and marketing channels in support of original programming titles. • Oversee and lead multiple external agencies in the development of all creative materials, media plans and high-impact promotional efforts (e.g. guerilla/viral marketing, event sponsorships, etc). • Interface and serve as a liaison across key internal stakeholders to ensure cohesive strategies and integrated campaigns; effectively “sell” campaign elements to external partners, ensuring their maximum support. • Oversee, lead and mentor team of directors, managers, associate managers and coordinators, providing direction, managing workflow and skill development. •...

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