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Web Analytics Manager
Philadelphia, PA
JOB DESCRIPTION Overview: Own all aspects of web traffic analysis for our new brand's Direct division (ecommerce and catalog). This is a specific role within the web marketing team focusing primarily on web analytics and site usability analysis. You will work to gain insights into how we can improve the functionality and usability of our website with the goal of improving the shopping experience for our customer and increasing conversion. You will establish hypotheses about site usage, perform research, conduct A/B tests when possible, and create reports to suggest site changes and enhancements. This will be an important role in answering questions for Management, and providing customer insight to Marketing and shopping behavior to Merchandising. Responsibilities: *Web Analytics...
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