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Dir-Direct Mrktng CapabilitiesAmerican Express Company - New York, NYAs part of the Prospect Marketing Capability team, this exciting new position will drive the design of tools, applications, and capability solutions to deliver sustained competitive advantage for American Express and maximize ROI within the online card acquisition channel. Specific responsibilities include: ? Collaborating with RIB, AXPi, Marketing, and Technologies to enhance and/or build capabilities for enabling new business strategies and fully leveraging both off and online data in our acquisition marketing efforts. ? Partnering with our on-line and traditional channel partners to fully integrate and leverage our world-class marketing infrastructure; ? Driving the development of new functionality that will enable the vision of an integrated, multi-channel marketing strategy. The individual...originally from American Express Company - More Tools...
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