Chief Content Officer job at Abode Systems in Los Angeles, CA

Chief Content Officer

Reports To- Chief Executive Officer Position Summary: Manage and dream up all marketing content initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer behavior. Own all things related to content and channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement. Collaborates with the departments of public relations, communications, marketing, customer service, IT and human resources to help define both the brand story and the story as interpreted by the customer. Responsibilities :Think like a publisher/journalist, leading the development of content initiatives in all forms to drive new and current business. This includes: -Ensuring all content is...

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from Abode Systems - 4 days ago