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Director Market Planning & ManagementCablevision - Bethpage, NYThe Director of Market Planning & Management is responsible for the development of strategic marketing plans to support digital, high speed internet, and voice products in order to achieve budgeted sales, penetration, revenue and cash flow goals. The Director helps develop, monitors and modify advertising, direct marketing, promotions and collateral plans to insure all product goals (brand awareness, direct marketing and customer communication) are met. Additionally he/she supports product objectives including positioning, growth & acquisition, retention, and revenue enhancement. Specifically the Director: ? Works with Product Management to help develop annual marketing plans, budgets, campaigns and promotions for all products. ? Ensures that all campaigns are integrated into a plan that...originally from SmartBrief - More Tools...
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Cablevision
Cable Television Service
| Company Type | Public (CVC:NYS) |
| Company Revenue | $500M+ |
| Company Size | 5000+ employees |
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