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Meda Pharmaceuticals - Somerset, NJOverall Responsibilities: ? Lead strategic and tactical planning for OPTIVAR ? Develop and execute the marketing and launch plans for SUBLINOX ? Manage lifecycle for OPTIVAR (collaborate with medical marketing) ? Deliver brand growth and profit objectives ? Coordinate with cross-functional teams (sales, training, managed care, finance, medical, market/sales analytics, market research, etc.) to develop and implement a brand plan of action based on product profile, market dynamics, as well as competitive landscape and intelligence ? Generate and execute tactics that positively affect prescription growth, product share and sales ? Provide commercial leadership for brand to all departments of the organization ? Manage product advertising and promotion (A&P) budget Essential Duties: 1. Collaborate... See job listing >20 days ago from TheLadders.com - Save - More Tools...
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