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Sr. Direct Marketing Manager
Successful Online Consumer-focused Marketer seeks entrepreneurial and energetic Senior Direct Marketing Manager with demonstrated success in the strategy, development and management of direct response campaigns. You will be responsible for directing and managing the strategic vision and execution for aggressive online acquisition and retention campaigns and achieving targeted objectives at a profitable rate. Clearly understanding the sound principles of direct response acquisition and retention marketing as well as CPM/CPC/CPA strategies, you will establish and employ various online marketing and offer development strategies driving new account growth across all direct response channels. Key strategic focus includes successful cost per acquisition, retention benchmarks, building the...
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