-
Brand Marketing Mgr New LexisLexisNexis - New York, NYTitle: Brand Marketing Mgr New Lexis Location: New York-New York Position to manage marketing mix concepts of New Lexis positioning, brand architecture, and customer segmentation and to develop marketing strategies to drive brand equity, revenue and profitability. Knowledge of and ability to apply marketing strategies to marketing tactics. Design, lead and execute market research and will pilot new forms of understanding the customer for NL. 1. Brand Knowledge/Brand Equity: Knowledge of and ability to apply basic marketing mix concepts (e.g., segment positioning, brand architecture, SWOT analysis, competitive assessment, marketing objectives/strategies, customer segmentation). 2. Business Knowledge: Knowledge of procedures and marketing mix elements that drive increase in volume and brand... See job listing >30+ days ago from Climber.com - Save - Block - Flag - More Tools...
- flag this job
- scam/spam
- expired
- broken link
- duplicate
- Who do I Know at LexisNexis - by LinkedIn
- Research Salary - at PayScale
- Local Tools: Research New York Jobs | Map This Job
- Find People at LexisNexis: Spoke
LexisNexis
-
Branch:
2 Park Ave
New York, NY 10016
Phone: 212-448-2300
http://www.michie.com - Line of Business: Magazine Publishers
-
Key Numbers:
Company Type Private
Incorrect company information? Let us know.
