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Director of Business MarketingSan Francisco, CABlue Shield of California (BSC) is seeking a Director of Business Marketing to manages multiple marketing groups across BSC?s enterprise including marketing for the Mid/Large Group, Small Group, Ancillary Group, Individual Market and Government Market (Medicare, Healthy Families, etc.). This position will report directly to the Vice President of Corporate Marketing. This Director will collaborate closely with Senior Business Unit leadership, Product Development Group leadership, E-Business leadership, Health Care Services leadership, Network Management leadership and other internal partners. Specifically for LGBU and the Ancillary Group, this Director will work collaboratively to support the business units in driving member acquisition, retention, penetration, and close rates via strategic...originally from Diversity-Jobs.com - More Tools...
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