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Manager, Customer Relationship MarketingManagercrossing - Norwalk, CTKey responsibilities: Own and drive the priceline rewards program, including both its strategic growth and day-to-day operations As the primary business owner of priceline's customer relationship marketing (CRM) efforts, conceive, document, and manage the execution of strategic and tactical initiatives that target individual customers and segments across all channels Analyze priceline's customer base and identify revenue generating opportunities. Conceive and manage specific projects to target these opportunities, demonstrating measurable incremental revnue growth related to loyalty, cross-sell, and CRM initiatives. Analyze priceline's database marketing and site personalization efforts to understand overall return on investment. Recommend and own the execution of new strategies and database...originally from Jobvertise - More Tools...
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