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Marketing Manager - Small BusinessComerica - Dallas, TXPosition is responsible for leading the development of complex marketing strategies and programs in support of assigned target segments, products and initiatives Work collaboratively with the product management or line of business group to provide strategic input on new product or service ideas and develop marketing strategies as appropriate Develop innovative marketing strategies for existing product and service suites in support of established line of business goals Closely monitor and analyze the competitive set as well as broader industry and societal trends to gain further insights into consumer or business banking behaviors Develops and manages ongoing research programs among target segments to gain insights into brand preferences Develop a framework for ongoing marketing metrics... See job listing >29 days ago from DiversityInc.com - Save - Block - Flag - More Tools...
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Comerica
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Headquarters:
500 Woodward Ave Mc3391
Detroit, MI 48226
Phone: 313-222-4000
http://www.comerica.com - Line of Business: Bank Holding Company National & State Banks Business Individual And Investment Banking & Other
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Key Numbers:
Company Type Public (CMA:NYS) Company Revenue $500M+ Company Size More than 5000 employees -
Job Location:
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