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Marketingcrossing - Owings Mills, MDResponsibilities: - Develops and creates overall marketing strategy and programs for the high value existing customer segment and partners with the acquisition marketing group on their high value initiatives as needed. Oversees the proper planning, management and execution of these programs by members of his or her staff and/or external agency and consulting resources and vendors. - High Value customer benefit program communications and product and service cross sell initiatives. - Development of web content and electronic communication strategies for the high value customer base, includes a focus on the account access/secure area of the web site for high value investors. - Management of high value benefit loyalty programs (including cost benefit analysis, benefit selection, communication and... See job listing >30+ days ago from PostJobFree.com - Save - More Tools...
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