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Digital Specialist - Search MarketingMichelin - Greenville, SCDigital Specialist - Search Marketing Full/Part Time Full-time Location Greenville SC Description MISSION Facilitate the development and maintenance of a comprehensive search strategy and policy for TCAR. Manage and execute the search marketing and search optimization program including purchasing paid search on behalf of and across all brands as well as local search programs offered to customers. Understand and analyze consumer search behavior in order to provide to the Marketing team the crucial opportunity/reach in the purchase cycle that will lead to purchase while enhancing the positive Brand experience. KEY EXPECTED RESULTS 1. Formalized search strategy and policy. 2. Cost effective and well managed search buys on behalf of brands and customers. 3. Leadership for initiatives to... See job listing >1 day ago from Job.com - Save - Block - Flag - More Tools...
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