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Sr. Product ManagerGenentech - San Francisco, CAThe Portfolio Strategy Manager for Lytics Marketing reports directly to the Brand Director and is responsible for: Portfolio Strategy & Execution * Development of a Portfolio Strategy with a focus on Pharmacy, Hospitalists & ER * Development of a Contracting Strategy * Coordination of Marketing Plans where there is overlap in indications * Creation of clear, actionable strategies that capitalize on opportunities for the portfolio * Development of promotional materials and tactics * Development and measurement of goals, KPIs and Metrics * Partnership with market planning to develop the Portfolio market research plan * Accountability for Portfolio advisory boards * Collaboration with Sales Management, MCCO and Marketing on the evaluation and potential launch of a Systems Sales... See job listing >25 days ago from Genentech, Inc. - Save - Block - Flag - More Tools...
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