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Director Marketing AnalyticsFarmers Insurance - Grand Rapids, MIOversees market analytics team projects. Designs and leads local market planning and analysis. Leads a multitude of diverse projects ranging from Local Market Planning, Agency and Customer Segmentation to developing models to optimize allocation of marketing resources. Leverages customer information such as transactional and behavioral data, demographic and attitudinal overlays, and primary and secondary research to make business decisions regarding marketing investments,competitive intelligence and other functional areas. Stays informed on the latest developments, techniques, tools and processes in customer,database and direct marketing. Serves as the subject matter expert inmarketing analytics. Familiar with best practices on statistical methods, technology and their application in... See job listing >30+ days ago from Farmers Insurance - Save - Block - Flag - More Tools...
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Farmers Insurance
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Headquarters:
4680 Wilshire Blvd
Los Angeles, CA 90010
Phone: 323-932-3200
- Line of Business: Fire/casualty Insurance Carrier
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Key Numbers:
Company Type Private Company Revenue $500M+ Company Size More than 5000 employees
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