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AVP - Creative DevelopmentNew York Life - Tampa, FLJob Title AVP - Creative Development Job Function and Key Duties & Responsibilities Manage the creative development process and creative staff supporting the AARP/NYL Marketing plan test objectives for various media channels. * Works with Marketing Creative CVP and strategy teams to develop strategic direction and test objectives for AARP Program concept development. Evaluate concept performance results for understanding creative successes and failures. Interpret data to modify control and test positions and react quickly to results to direct or re-direct strategy within a short time frame. * Ensures that creative concepts convey goals, objectives and deadlines. Directs external creative resources to develop effective creative concepts to meet marketing strategy objectives. Collaborate on... See job listing >2 days ago from www.job.com - Save - Block - Flag - More Tools...
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New York Life
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Headquarters:
51 Madison Ave Rm 504
New York, NY 10010
Phone: 212-576-7000
http://www.newyorklife.com - Line of Business: Life And Health Insurance Long Term Care Insurance Annuities Pension Products Mutual Funds And Investment Advice
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Key Numbers:
Company Type Private Company Revenue $500M+ Company Size More than 5000 employees -
Job Location:
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