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Marketing Manager
This position is responsible for managing marketing activities for all Executive Development Programs. This includes all non-degree executive programs as well as UNC Business Essentials (on-line program).
Responsibilities include:
designing and developing all collateral materials
managing and executing all direct mail activities, both print and electronic
managing advertising campaigns for specific initiatives as well as overall brand awareness
managing and maintaining website for UNC Executive Development and UNC Business Essentials
managing public relations efforts including news releases, white papers, etc.
developing and maintaining social media campaigns including LinkedIn, Facebook, Twitter, etc.
tracking, measuring and evaluating all marketing campaigns including...
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