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Sr. Manager Direct MarketingCovad Communications - San Jose, CATitle : Sr. Manager Direct Marketing Location :SAN JOSE CA Job Description :Responsible for the development and execution of the tactical marketing plans and programs relating to the Broadband access, wireless and VoIP product suites. Essential Job Functions:Go Responsible for developing lead generation marketing strategy for and new Broadband access, wireless and VoIP sales in the United States. Provide updates to senior management on progress of campaigns, initiatives and tactics against strategy.Go Work with Product Marketing to refine the profile of target customers to determine optimal mix of direct response tactics to reach target customers.Go Source, evaluate, negotiate, and implement internet marketing campaigns and programs, with a strong focus on paid search campaigns.Go Provide ongoing...originally from Beyond - More Tools...
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Covad Communications
Line of Business: Voice And Data Communications Products And Services
Key Numbers:
| Company Type | Public (COVD:ASE) |
|---|---|
| Company Revenue | $100M - $500M |
| Company Size | 1000 - 5000 employees |
Job Location:
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