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Director of MarketingDoubletwist - San Francisco, CAAs Director of Marketing, you will work with the product, sales and marketing teams, as well as third parties, to help drive awareness, distribution and grow the doubleTwist user base. Key to this role will be the development and execution of initiatives that drive user acquisition, and are both creative and provide the largest ROI to the company in terms of $-spend. These initiatives will include: 1. the development of an affiliate referral network 2. search engine marketing (SEM) 3. online acquisition partnerships 4. social network programs 5. and special strategic online business development that are all targeted to deliver the most active, and relevant users of the doubleTwist platform. Although the ideal candidate will have experience managing an online business and operating at a strategic...originally from LinkedIn - More Tools...
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