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Strategy & Planning Marketing ManagerIBM - Detroit, MIThe primary Marketing interface to business leaders across other functions at Global and local level. Develops a thorough understanding of the market and business. Uses this expertise to provide actionable marketing strategy recommendations for the market or business segment and sets clear Marketing requirements for other functions that affect business performance (eg Development, Sales). This role: 1) Defines the overall competitive framework and market strategy for a segment, including offerings, channels/routes to market, pricing, portfolio management and communications as documented in the Segment or Business Unit Business Plan (SBP/BUBP), 2) Works across the business to create the segment or business unit business plan (BUBP) and marketing budget including: the overall market segmentation...originally from Dice - More Tools...
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IBM
Line of Business: Computer Related Services Mfg Info Processing Systems Peripherals Related Products Financing & Services
Key Numbers:
| Company Type | Public (IBM:NYS) |
|---|---|
| Company Revenue | $500M+ |
| Company Size | 5000+ employees |
Job Location:
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