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Marketing Manager, AcquisitionsGap - San Francisco, CAThe Marketing Manager is a key member of Piperlime, Gap Incs growth initiative. This person is responsible for the strategic development and execution of all customer acquisition and community initiatives and is the Piperlime brand steward on multiple teams and projects. * Develop and execute customer acquisition strategies, including paid and organic search, affiliate marketing, lead generation, online advertising, and viral marketing. Partner closely with Gap Inc. Business Development team and external vendors * Manage profitability of all programs, continuously testing and optimizing search engine marketing campaigns, affiliate performance, and other online partnerships * Hindsight performance of acquisition campaigns with actionable key learnings * Forecast traffic and sales from campaigns...originally from Gap Inc - More Tools...
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Gap
Line of Business: Ret Family Clothing Ret Childs/infants Wear Ret Women's Accessories Ret Women's Clothing Ret Men's/boy's Clothing
Key Numbers:
| Company Type | Public (GPS:NYS) |
|---|---|
| Company Revenue | $500M+ |
| Company Size | 5000+ employees |
Job Location:
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