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eMarketing ManagerGenentech - San Francisco, CAPurpose: Position will provide centralized expertise to manage, maintain, and optimize Genentech's eMarketing activities. This position will be responsible for the coordinated execution and effectiveness of Genentech's product related websites by leveraging internal best practices, determining efficiencies across brands, capitalizing on economies of scale, and maximizing online marketing opportunities. Job Description: Work with eMarketing team managers, brand managers, Corporate IT and vendors to maintain and optimize Genentech's eMarketing activities. Primary responsibilities include: * Lead the consolidation, general implementation, and analysis/reporting of website, SEM and SEO metrics to eMarketing and brand management. Share metrics best practices, benchmarks, and learnings acrossbrands...originally from Genentech, Inc. - More Tools...
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