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Assoc Mgr, Digital Marketing

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Company: Autotrader Group

Location: Oakbrook Terrace, IL

Date Posted: September 16, 2014

Source: AutoTrader Group

Manage the overall strategy and day-to-day tasks to advance vAutos digital marketing efforts in the automotive industry:

- Drive digital marketing best practices, standards and strategy within the organization. Ensure the integration of digital and social media activities complement all traditional media and communication plans.

- Advance vAutos presence and reputation on LinkedIn, Twitter, YouTube and other social media sites. Monitor these spaces on a daily basis and coordinate appropriate branding and brand messages with internal vAuto teams.

- Manage email marketing campaigns start to finish, including list pulls, segmenting lists, subject line testing and execution.

o Maintain email best practices, monitor and minimize unsubscribe/bounce/complaint rates and ensure spam regulation compliance.

- Update and maintain company website, providing weekly/monthly analytics reviews to aid ongoing marketing and sales reporting for executive leadership.

- Coordinate SEM/SEO activities with external partners to ensure ongoing effectiveness and ROI.

- Establish a digital marketing dashboard to provide ...

Manage the overall strategy and day-to-day tasks to advance vAutos digital marketing efforts in the automotive industry:

- Drive digital marketing best practices, standards and strategy within the organization. Ensure the integration of digital and social media activities complement all traditional media and communication plans.

- Advance vAutos presence and reputation on LinkedIn, Twitter, YouTube and other social media sites. Monitor these spaces on a daily basis and coordinate appropriate branding and brand messages with internal vAuto teams.

- Manage email marketing campaigns start to finish, including list pulls, segmenting lists, subject line testing and execution.

o Maintain email best practices, monitor and minimize unsubscribe/bounce/complaint rates and ensure spam regulation compliance.

- Update and maintain company website, providing weekly/monthly analytics reviews to aid ongoing marketing and sales reporting for executive leadership.

- Coordinate SEM/SEO activities with external partners to ensure ongoing effectiveness and ROI.

- Establish a digital marketing dashboard to provide a single-screen view of activities and results.

- Assist with promotional headline and copy writing/editing as needed.

- Cross-train members of the marketing team to assist digital marketing consistency/coverage during paid time-off and work-related absences.

Qualifications

- Five years experience managing digital marketing activities (business-to-business settings preferred).

- Deep understanding of digital marketing strategies and tactics across a range of channels including (but not limited to) social media, search marketing, e-commerce, lead generation, and website analytics.

o Understand how to use the digital landscape to support and develop a brand.

- Basic understanding of web and email design include: HTML, CSS, dynamic content generation, and device view-ability.

o Prepare html files for email marketing campaigns.

- Experience with Adobe creative suite (PhotoShop, Dreamweaver, Fireworks, Illustrator, InDesign)

- Hands on experience with Marketo, salesforce.com, tinderbox and database/manipulation.

- Ability to balance research, strategy, planning and execution.

- Excellent organizational and project management skills as well as excellent written and verbal business communications skills.

Organization
: AutoTrader Group

Primary Location
: US-IL-Oakbrook Terrace-18 W 140 Butterfield Rd

Employee Status
: Regular

Job Level
: Individual Contributor

Shift
: Day Job -

Travel
: No

Schedule
: Full-time

Unposting Date
: Ongoing

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