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Director, Social Media

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Company: Loan Depot

Location: Foothill Ranch, CA

Date Posted: November 6, 2014

Source: Loan Depot

Key Areas of Responsibility

* Develop and execute strategies to manage social media channels.
* Engage with online influencers and advocates to ensure that their input is acknowledged.
* Manage relationships with key blogger and industry influencers in both B2B and B2C arenas
* Work closely on social technology implementation with Public Relations, Content, Marketing, Sales, Business Development, Customer Care, Product Development and Human Resources
* Develop social media driven launch strategies for loanDepot campaigns and issues management
* Drive innovation by conducting competitive analysis, researching emerging social media trends and best practices.
* Measure and adjust all activity for ROI and recommended changes to plan to improve key performance indicators and consumer activity on Twitter, Facebook, blogs & online social communities.
* Create comprehensive outreach and  go to market plans that seamlessly integrate with broader public relations and community strategies
* Collaborate with product, SEO and marketing teams on new technologies and potential programs for social media.
* Create weekly and  monthly social media metrics and analytics reports
* Monitor and recommend emerging social networking trends and social media best practices
* Oversee ongoing online and offline events across the social web
* Attend industry-related conferences and meet with key influencers and media professionals
* Champion internal discussions and strategy regarding company culture and internal social media strategy.
* Drive social media awareness and education within corporate culture

Qualifications and Experience Requirements

* Experience in real estate and / or marketing critical
* Experience with online marketing, viral technology; email, blogs, wikis, widget applications for multiple social networking sites, etc.
* Social networking experience to engage consumers with a number of consumer brands
* Ability to build, Q/A and operate online social media platforms
* A passion for real ...
Key Areas of Responsibility

* Develop and execute strategies to manage social media channels.
* Engage with online influencers and advocates to ensure that their input is acknowledged.
* Manage relationships with key blogger and industry influencers in both B2B and B2C arenas
* Work closely on social technology implementation with Public Relations, Content, Marketing, Sales, Business Development, Customer Care, Product Development and Human Resources
* Develop social media driven launch strategies for loanDepot campaigns and issues management
* Drive innovation by conducting competitive analysis, researching emerging social media trends and best practices.
* Measure and adjust all activity for ROI and recommended changes to plan to improve key performance indicators and consumer activity on Twitter, Facebook, blogs & online social communities.
* Create comprehensive outreach and  go to market plans that seamlessly integrate with broader public relations and community strategies
* Collaborate with product, SEO and marketing teams on new technologies and potential programs for social media.
* Create weekly and  monthly social media metrics and analytics reports
* Monitor and recommend emerging social networking trends and social media best practices
* Oversee ongoing online and offline events across the social web
* Attend industry-related conferences and meet with key influencers and media professionals
* Champion internal discussions and strategy regarding company culture and internal social media strategy.
* Drive social media awareness and education within corporate culture

Qualifications and Experience Requirements

* Experience in real estate and / or marketing critical
* Experience with online marketing, viral technology; email, blogs, wikis, widget applications for multiple social networking sites, etc.
* Social networking experience to engage consumers with a number of consumer brands
* Ability to build, Q/A and operate online social media platforms
* A passion for real estate and online communities
* Must be a team player with great verbal communication skills
* Must intimately understand the social media universe including YouTube, Facebook, Flickr, Forums, Twitter, Wikis, and blogging.
* Experience with HTML, Omniture, Sitecore, Wordpress and Social Media Dashboards
* Proficient in Microsoft Word, Excel, and PowerPoint
* Experience with internet-based research
* Knowledge of running online and offline events, promotions, and contests.
* Bachelor’s degree or equivalent experience

*LI-JLC1
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