DIRECTOR - IPTV MARKETING

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Company: Burrell Associates
Location: Monroe, LA
Date Posted: May 29, 2014
Source: Burrell Associates
DIRECTOR OF MARKETING FOR IPTV - must relocate to Company Headquarters in Southeast, USA



An Excellent opportunity to join one of the fastest growing $20B telecommunications company as Director over IPTV Marketing.  Seeking a Director of Online Marketing & Sales to be responsible for planning and implementing online customer acquisition and retention campaigns to generate growth in the IPTV Business Segment of a leading Communications Company. You will create, manage and execute the overall strategy and direction for online/digital marketing with Company resources to provide outstanding customer experience and drive on-line sales for the IPTV marketplace. This position will provide seasoned Ecommerce/online expertise to the company, implementing best practices and new digital methods of reaching existing and prospective customers.

 

The Ideal Candidate: Brings successful leadership and a strong track record with social media, product launches, web analytics tools, search engine marketing (SEM) and search engine optimization (SEO) along with a passion for developing and deploying technology driven marketing solutions that generate demand and sales.

 

Responsibilities: 

·         Create a comprehensive online marketing/sales strategy with full life-cycle responsibility;

manage the calendar of initiatives that impact online marketing to achieve revenue targets

·         Identify opportunity for increased conversion and drive sales growth through implementation; actively engages with Marketing and Sales leaders to develop digital marketing strategies to meet sales objectives.

  Conduct competitor analysis by keeping abreast of market trends and achieving market share; leverage hard data and metrics to measure performance, determine improvements and innovations  Optimize website content utilizing web analytics to ensure both search engine visibility, lead generation  and favorable user experience  Provide regular reporting of web analytics, on-line advertising, and email marketing campaigns; drive online sales programs and lead generation from creative ad development through campaign reportingBasic Qualifications:

·         Bachelors degree ...
DIRECTOR OF MARKETING FOR IPTV - must relocate to Company Headquarters in Southeast, USA



An Excellent opportunity to join one of the fastest growing $20B telecommunications company as Director over IPTV Marketing.  Seeking a Director of Online Marketing & Sales to be responsible for planning and implementing online customer acquisition and retention campaigns to generate growth in the IPTV Business Segment of a leading Communications Company. You will create, manage and execute the overall strategy and direction for online/digital marketing with Company resources to provide outstanding customer experience and drive on-line sales for the IPTV marketplace. This position will provide seasoned Ecommerce/online expertise to the company, implementing best practices and new digital methods of reaching existing and prospective customers.

 

The Ideal Candidate: Brings successful leadership and a strong track record with social media, product launches, web analytics tools, search engine marketing (SEM) and search engine optimization (SEO) along with a passion for developing and deploying technology driven marketing solutions that generate demand and sales.

 

Responsibilities: 

·         Create a comprehensive online marketing/sales strategy with full life-cycle responsibility;

manage the calendar of initiatives that impact online marketing to achieve revenue targets

·         Identify opportunity for increased conversion and drive sales growth through implementation; actively engages with Marketing and Sales leaders to develop digital marketing strategies to meet sales objectives.

  Conduct competitor analysis by keeping abreast of market trends and achieving market share; leverage hard data and metrics to measure performance, determine improvements and innovations  Optimize website content utilizing web analytics to ensure both search engine visibility, lead generation  and favorable user experience  Provide regular reporting of web analytics, on-line advertising, and email marketing campaigns; drive online sales programs and lead generation from creative ad development through campaign reportingBasic Qualifications:

·         Bachelors degree or the equivalent in training and experience (MBA is a plus)

Minimum 5 years of experience in Ecommerce and digital marketing, IPTV experience a plus.

·         Broad based knowledge and successful, innovative experience with E Communications/online marketing, website design with digital Social Media marketing tools.

·         Demonstrated ability to deliver a quantity of valuable new customers within the framework of ROI goals, as a key part of a successful IPTV business enterprise

·         Highly effective interpersonal skills and the ability to work in a consultative manner with others

·         Experience in a supervisory role with demonstrated success in allocating resources and leading a team to meet/exceed expectations

·         Possess high integrity and ethical behavior and holding others to same standards.

 

Base $110 – 120k + 25% bonus+ stock and relocation



Send resumes to cb@burrellassociates.com

 

Burrell Associates Executive Search (www.burrellassociates.com) is a well-respected, professional recruiting firm founded in 1986, has been retained for this company's confidential search. We specialize in placing professional candidates at all levels, executing with the strictest of confidentiality.
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