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Sports Management - Marketing Intern - Amgen Tour

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Company: WorkInSports

Location: El Segundo, CA

Date Posted: April 1, 2014

Source: WorkInSports.com

Anschutz Entertainment Group, Inc. (“AEG”) is a subsidiary of The Anschutz Company and one of the leading sports and entertainment presenters in the world. AEG owns a collection of companies including multi-use facilities such as STAPLES Center and StubHub! Center in Southern California, several sports franchises including the Los Angeles Kings (NHL) and Los Angeles Galaxy (MLS) and AEG LIVE, one of the world's leading concert promotions and touring companies. AEG is also currently overseeing the development of L.A. LIVE, 4 million sq. ft. downtown L.A. sports, residential and entertainment district.

External Job Description:

Position Overview:
As America's most successful cycling race, the Amgen Tour of California is one of the nation’s largest and most recognized annual sporting events. An eight-day event, this prestigious cycling road race features elite professional teams and athletes from around the world. The Amgen Tour of California is a Tour ...

Anschutz Entertainment Group, Inc. (“AEG”) is a subsidiary of The Anschutz Company and one of the leading sports and entertainment presenters in the world. AEG owns a collection of companies including multi-use facilities such as STAPLES Center and StubHub! Center in Southern California, several sports franchises including the Los Angeles Kings (NHL) and Los Angeles Galaxy (MLS) and AEG LIVE, one of the world's leading concert promotions and touring companies. AEG is also currently overseeing the development of L.A. LIVE, 4 million sq. ft. downtown L.A. sports, residential and entertainment district.

External Job Description:

Position Overview:
As America's most successful cycling race, the Amgen Tour of California is one of the nation’s largest and most recognized annual sporting events. An eight-day event, this prestigious cycling road race features elite professional teams and athletes from around the world. The Amgen Tour of California is a Tour de France-style cycling road race, created and presented by AEG, which challenges the world’s top professional cycling teams to compete along a demanding course that stretches across scenic California roadways, highways and coastlines. The Amgen Tour of California is seeking fall interns to join the Marketing Team. The internship will provide an opportunity to gain access and insight into the highly competitive world of sports marketing.

Essential Job Functions:

•Assist with the development and implementation of national and regional marketing plans involving traditional and non-traditional media
•Identify, develop and implement new and innovative marketing opportunities and strategies focused on increasing fan base while driving data capture
•Assist with the overall execution of advertising/marketing plans, including placing advertising schedules directly through media partners and managing the marketing flow chart
•Assist with the development and distribution of marketing materials including posters, brochures, flyers, promo items etc
•Assist with managing the eNewsletter schedules and trafficking/sourcing content
•Assist with fulfilling contractual obligations of marketing partnerships
•Assist with the maintenance and management of official social media platforms and website
•Develop and execute social media giveaways to increase fan base
•Website and social media optimization/analysis
•Contribute ideas to enhance the spectator experience
•Research of essential information that directly correlates to the cycling industry
•Day-to-day planning and administrative assistance
•Support the Marketing Manager and Vice President of Marketing as needed
•Create First Class Recaps and Presentations REQUIREMENTS
•Currently enrolled in an accredited college or university program eligible to receive school credit
•Appropriate major in related field to desired position
•Ability to work 20 hours a week, including some evenings and weekends
•Candidates must possess excellent oral and written communication skills
•Proficiency in Microsoft Office programs: Word, Excel, Power Point & Outlook
•Strong organization and time management skills
•Knowledge, interest and experience within the cycling industry is a plus (Sports Marketing, Sales, Sports Media, PR, Broadcasting)

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