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Sports Management - Marketing Intern - Amgen Tour

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Company: WorkInSports

Location: El Segundo, CA

Date Posted: April 1, 2014

Source: WorkInSports.com

Anschutz Entertainment Group, Inc. (AEG) is a subsidiary of The Anschutz Company and one of the leading sports and entertainment presenters in the world. AEG owns a collection of companies including multi-use facilities such as STAPLES Center and StubHub! Center in Southern California, several sports franchises including the Los Angeles Kings (NHL) and Los Angeles Galaxy (MLS) and AEG LIVE, one of the world's leading concert promotions and touring companies. AEG is also currently overseeing the development of L.A. LIVE, 4 million sq. ft. downtown L.A. sports, residential and entertainment district.

External Job Description:

Position Overview:


As America's most successful cycling race, the Amgen Tour of California is one of the nations largest and most recognized annual sporting events. An eight-day event, this prestigious cycling road race features elite professional teams and athletes from around the world. The Amgen Tour of California is a Tour de ...

Anschutz Entertainment Group, Inc. (AEG) is a subsidiary of The Anschutz Company and one of the leading sports and entertainment presenters in the world. AEG owns a collection of companies including multi-use facilities such as STAPLES Center and StubHub! Center in Southern California, several sports franchises including the Los Angeles Kings (NHL) and Los Angeles Galaxy (MLS) and AEG LIVE, one of the world's leading concert promotions and touring companies. AEG is also currently overseeing the development of L.A. LIVE, 4 million sq. ft. downtown L.A. sports, residential and entertainment district.

External Job Description:

Position Overview:


As America's most successful cycling race, the Amgen Tour of California is one of the nations largest and most recognized annual sporting events. An eight-day event, this prestigious cycling road race features elite professional teams and athletes from around the world. The Amgen Tour of California is a Tour de France-style cycling road race, created and presented by AEG, which challenges the worlds top professional cycling teams to compete along a demanding course that stretches across scenic California roadways, highways and coastlines.

The Amgen Tour of California is seeking fall interns to join the Marketing Team. The internship will provide an opportunity to gain access and insight into the highly competitive world of sports marketing.

Essential Job Functions:

Assist with the development and implementation of national and regional marketing plans involving traditional and non-traditional media
Identify, develop and implement new and innovative marketing opportunities and strategies focused on increasing fan base while driving data capture
Assist with the overall execution of advertising/marketing plans, including placing advertising schedules directly through media partners and managing the marketing flow chart
Assist with the development and distribution of marketing materials including posters, brochures, flyers, promo items etc
Assist with managing the eNewsletter schedules and trafficking/sourcing content
Assist with fulfilling contractual obligations of marketing partnerships
Assist with the maintenance and management of official social media platforms and website
Develop and execute social media giveaways to increase fan base
Website and social media optimization/analysis
Contribute ideas to enhance the spectator experience
Research of essential information that directly correlates to the cycling industry
Day-to-day planning and administrative assistance
Support the Marketing Manager and Vice President of Marketing as needed
Create First Class Recaps and Presentations

REQUIREMENTS

Currently enrolled in an accredited college or university program eligible to receive school credit
Appropriate major in related field to desired position
Ability to work 20 hours a week, including some evenings and weekends
Candidates must possess excellent oral and written communication skills
Proficiency in Microsoft Office programs: Word, Excel, Power Point & Outlook
Strong organization and time management skills
Knowledge, interest and experience within the cycling industry is a plus (Sports Marketing, Sales, Sports Media, PR, Broadcasting)

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