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Director Database Marketing Analytics Solutions

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Company: Analytic Recruiting

Location: Austin, TX

Date Posted: February 2, 2014

Source: icrunchdata

Help Major Global Technology client create programs, strategies and analytic solutions for B2B marketing and CRM. Requires previous hands on predictive modeling experience. Lead development and implementation of analytics capabilities and solutions to provide insights, targeting and measurement support for client marketing organizations. Projects include:
• Predictive models
• Customer value
• Segmentation Analysis
• Data Analysis and Mining
• External Data Enhancement
• Break-Even Analysis
• Marketing Mix optimization
• Digital analytics

Key Qualifications:

• 10+ years working experience in the analytics landscape with a specific focus on B2B, database marketing and CRM engagements
• Graduate degree in Statistics, Operations Research, MBA or related field required
• Agency or consulting firm experience.
• 10+ years’ experience in a quantitative marketing arena developing large and complex solutions , including building predictive models
• SAS, SQL (recommended)
• Experience in the technology industry in an analytics or decision science capacity, but ideally also in other industries.
• Strong problem solving; takes initiative, Strong project management skills, strong ...

Help Major Global Technology client create programs, strategies and analytic solutions for B2B marketing and CRM. Requires previous hands on predictive modeling experience. Lead development and implementation of analytics capabilities and solutions to provide insights, targeting and measurement support for client marketing organizations. Projects include:
• Predictive models
• Customer value
• Segmentation Analysis
• Data Analysis and Mining
• External Data Enhancement
• Break-Even Analysis
• Marketing Mix optimization
• Digital analytics

Key Qualifications:

• 10+ years working experience in the analytics landscape with a specific focus on B2B, database marketing and CRM engagements
• Graduate degree in Statistics, Operations Research, MBA or related field required
• Agency or consulting firm experience.
• 10+ years’ experience in a quantitative marketing arena developing large and complex solutions , including building predictive models
• SAS, SQL (recommended)
• Experience in the technology industry in an analytics or decision science capacity, but ideally also in other industries.
• Strong problem solving; takes initiative, Strong project management skills, strong interpersonal and communication skills including written and presentation abilities, strong people management skills and proven leadership ability
• Deep experience in using data and analytics to create insights that help define customer marketing strategies and the use of advanced analytics to bring those strategies to life.
• Has experience building, managing, and leading teams of analytic resources Competitive comp Refer to Job#20538-Icrunch and send word attached resume to Rita Raz, rita@analyticrecruiting.com or register online at www.analyticrecruiting.com choosing Rita Raz as your contact.

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