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Manager, Testing & Optimization Analytics

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Company: Adobe

Location: San Francisco, CA

Date Posted: June 9, 2014

Source: Adobe Inc

Adobe is changing the world through digital experiences. Our digital media and digital marketing solutions empower businesses to make, manage, measure, and monetize content. We are aggressively innovating to enrich content creation and to reinvent how companies interact with their customers across every digital channel. Just look around you, our impact can be seen on virtually every screen, from TV and movies to digital magazines, to websites and mobile devices.   There’s never been a better time to join Adobe. We are looking for exceptional talent who are ready to make an impact.   Position summary The successful candidate will be responsible for developing and managing Program Reporting and insights from Adobe’s marketing data marts.  The position calls for a strategic thinker who can provide the business and marketing team with actionable insights based on detailed analyses, user segmentation, targeting and data mining.  The analyst will consult with the Demand ...
Adobe is changing the world through digital experiences. Our digital media and digital marketing solutions empower businesses to make, manage, measure, and monetize content. We are aggressively innovating to enrich content creation and to reinvent how companies interact with their customers across every digital channel. Just look around you, our impact can be seen on virtually every screen, from TV and movies to digital magazines, to websites and mobile devices.   There’s never been a better time to join Adobe. We are looking for exceptional talent who are ready to make an impact.   Position summary The successful candidate will be responsible for developing and managing Program Reporting and insights from Adobe’s marketing data marts.  The position calls for a strategic thinker who can provide the business and marketing team with actionable insights based on detailed analyses, user segmentation, targeting and data mining.  The analyst will consult with the Demand Marketing team to understand their analytical needs and will interface with the database reporting team for any changes to existing reporting and new report requests.   Responsibilities Provide integrated analytical solutions across customers and channels to improve decision-making for Demand Marketing team. This will include integration of Primary/Secondary Research and Online metrics when appropriate. Provide program reporting, insights and recommendations to BUs on a regular basis. Collaborate with partners to understand and document critical business needs for improved usability of data in support of analytic projects and communication objectives, e.g., segmentation strategies and tactics, reporting and tracking needs. Analyze user activities and develop user segmentation and methodologies that support Demand Marketing programs. Utilize expert knowledge of customer behavioral data to drive requirements for improved targeting and analytics. Discover new paths for growth by uncovering untapped marketing opportunities   Requirements Must have expert knowledge of accepted customer relationship / database marketing best practices Job requires a minimum of a bachelor’s degree and extensive practical experience in analyzing marketing data. Advanced degree a plus. 5-10 years of experience in database marketing using sophisticated database management and market intelligence software to build customer profiles/segmentation, mine the customer database to create actionable insights / reporting and optimize ongoing programs. Ability to speak the language of Marketing, Sales and IT in order to translate requirements and manage the analysis and reporting from a strategic perspective. Firm understanding and experience with CRM, marketing automation tools (e.g. Eloqua/Aprimo), database architecture, Microsoft Excel, and other systems and tools associated with accessing, analyzing and visually presenting data to a variety of audiences. Strong testing and optimization skills (both A/B and multivariate), including test design and setup, ongoing test monitoring and test analysis Self-starter, with a curiosity to explore data and bring novel approaches to quickly solving business problems. Excellent communication, presentation and problem-solving skills. Must be flexible, able to balance multiple projects concurrently and enjoy a fast-moving, evolving environment. Ability to communicate effectively while setting priorities with business stakeholders; manage cross-departmental relationships. Strong project management skills required Expert user of MS Office suite (Excel, PowerPoint) Strong SAS, SQL programming and data processing experience required. Experience with Sybase IQ and Hadoop a plus Experience with BI tools such as Business Objects, Tableau, Microstrategy Experience with analysis and optimization across Direct Marketing (EM, DM), in-product messaging, and online (website) marketing programs a plus At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.   If you’re looking to grow your career, Adobe’s the place for you. Discover what our employees are saying about their career experiences through the Adobe Life magazine.   Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, disability or veteran status.   About Adobe United States Adobe has over 5,900 employees in the U.S. and is headquartered in San Jose, California, with other office locations nationwide.
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