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Marketing Coordinator

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Company: Tpc Wire & Cable

Location: Macedonia, OH

Date Posted: July 1, 2014

Source: CareerBuilder

Job Purpose:
To initiate, plan and track marketing programs to support ROI and Sales Revenue.  Specifically these responsibilities inclue the following: Develop, coordinate and execute both print and electronic collateral used to support 10 Market Segments (auto, metals &  minerals, food & beverage, government, industrial manufacturing, mining, oil & gas, transportation, utility, wood pulp & paper and  new markets) and TPC's Hoffman Products Brand. This includes printed collateral, website content updates, email blasts, trade show coordination, ad placement, promotions, video scripts, webinars and market research). Maintain TPC/Hoffman branding throughout all initiatives. Support Marketing Manager with Company priorities as needed. Support the Creative/Digital Specialist with Company priorities as needed.

Principal Accountabilities:
Initiate, plan and track segment focused marketing initiatives.Utilize internal resources to generate measurable results on market segment initiatives.Market research.Create content/write copy for printed materials, ads, press releases, email blasts, social media sites and video scripts.Trade show ...

Job Purpose:
To initiate, plan and track marketing programs to support ROI and Sales Revenue.  Specifically these responsibilities inclue the following: Develop, coordinate and execute both print and electronic collateral used to support 10 Market Segments (auto, metals &  minerals, food & beverage, government, industrial manufacturing, mining, oil & gas, transportation, utility, wood pulp & paper and  new markets) and TPC's Hoffman Products Brand. This includes printed collateral, website content updates, email blasts, trade show coordination, ad placement, promotions, video scripts, webinars and market research). Maintain TPC/Hoffman branding throughout all initiatives. Support Marketing Manager with Company priorities as needed. Support the Creative/Digital Specialist with Company priorities as needed.

Principal Accountabilities:
Initiate, plan and track segment focused marketing initiatives.Utilize internal resources to generate measurable results on market segment initiatives.Market research.Create content/write copy for printed materials, ads, press releases, email blasts, social media sites and video scripts.Trade show coordination.Promotional strategies and reporting.Other duties as assigned.

Key Challenges:
Proficient on Mac and PC platforms.Experience with seeing projects through from conception to production (running meetings/routing/proofing/estimating).Ability to manage many time sensitive jobs and have a sense of urgency.Problem solving abilities.Skills, Know How and

Experience:
Bachelor's Degree in Communication, Marketing or related and three (3) years in ad agency or marketing environment working in teamsand executing creative ideas from concept to executon.Project Management experiencePrint production experienceTechnical aptitude (with technical information, web content, social media, email marketing)Strong work ethicConfident communicating with all levels of an organization.Writing, editing and proofreading experience.Writing sample a plus.Familiarity with online advertising solutions including search enfine optimization (SEO), and web advertising (CPCPPC) is a plus.

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