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Marketing - Online Marketing Operations

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Company: Computer Resource Solutions

Location: Riverwoods, IL

Date Posted: March 12, 2014

Source: Computer Resource Solutions Inc



AResponsibilities:

? Defines, prioritizes, and manages execution of key SEO tactical initiatives, including keyword analysis, on-site optimizations, content development, site auditing, link-building, and competitive analyses
? Provides on-page SEO recommendations pertaining to both technical and performance aspects (meta title, description, URL structure, internal linking, content opportunities, etc).
? Manage keywords discovery and expansion
? Directs and manages external agency on developing web pages that optimize organic search best practices
? Defines SEO success metrics, collaborates with analytics to create dashboards for tracking performance , and analyze and communicate performance to key stakeholders
? Is up to speed on latest trends and best practices within the Search industry. Stay abreast of all SEO tactics, tool and trends by subscribing to associated groups, attending seminars
? Educate the organization on the importance of SEO

Skills/Requirements

Bachelors degree in marketing or related field required, MBA a plus
3+ years of digital marketing experience, including strategy development, program execution, and performance ...


AResponsibilities:

? Defines, prioritizes, and manages execution of key SEO tactical initiatives, including keyword analysis, on-site optimizations, content development, site auditing, link-building, and competitive analyses
? Provides on-page SEO recommendations pertaining to both technical and performance aspects (meta title, description, URL structure, internal linking, content opportunities, etc).
? Manage keywords discovery and expansion
? Directs and manages external agency on developing web pages that optimize organic search best practices
? Defines SEO success metrics, collaborates with analytics to create dashboards for tracking performance , and analyze and communicate performance to key stakeholders
? Is up to speed on latest trends and best practices within the Search industry. Stay abreast of all SEO tactics, tool and trends by subscribing to associated groups, attending seminars
? Educate the organization on the importance of SEO

Skills/Requirements

Bachelors degree in marketing or related field required, MBA a plus
3+ years of digital marketing experience, including strategy development, program execution, and performance analysis and measurement
3+ years of recent hands-on natural and/or paid search experience
Ability to lead and influence senior leadership in digital strategy and make
recommendations grounded in strong business case development
Excellent written and verbal communication skills required
Understanding of user-centered web design and user experience principles
Proficient with MS Office products.
Experience working with Autonomy/Interwoven software
Motivated team player with a strong work ethic
Strong understanding of trends and best practices in online marketing, SEO and digital tactics success measurement

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