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Marketing Specialist-Web/Digital(1300008450)

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Company: Mercy Healthcare Sacramento

Location: Rancho Cordova, CA

Date Posted: June, 13 2014

Source: Mercy Healthcare Sacramento

This position is responsible for managing, developing and coordinating content on Dignity Health's Sacramento Web sites, and pro-actively investigating and implementing new Web tools, features and programs to enhance the hospitals overall online presence and offerings. Accountabilities
* Ensures that all actions taken and methods used to produce the results outlined below incorporate and promote the Mission and Values of Dignity Health.
* Manages Dignity Health's Sacramento Web sites including writing, editing and proofing content.
* Coordinates with internal customers to update and create new content
* Supports service line and clinical growth initiatives with the implementation of digital marketing strategies.
* Completes assigned work in a timely and professional manner; meets deadlines, schedules and budgetary guidelines.
* Negotiates and works with a variety of vendors and partners in conjunction with planning digital and Web initiatives.
* Interfaces and maintains a positive working ...

This position is responsible for managing, developing and coordinating content on Dignity Health's Sacramento Web sites, and pro-actively investigating and implementing new Web tools, features and programs to enhance the hospitals overall online presence and offerings. Accountabilities
* Ensures that all actions taken and methods used to produce the results outlined below incorporate and promote the Mission and Values of Dignity Health.
* Manages Dignity Health's Sacramento Web sites including writing, editing and proofing content.
* Coordinates with internal customers to update and create new content
* Supports service line and clinical growth initiatives with the implementation of digital marketing strategies.
* Completes assigned work in a timely and professional manner; meets deadlines, schedules and budgetary guidelines.
* Negotiates and works with a variety of vendors and partners in conjunction with planning digital and Web initiatives.
* Interfaces and maintains a positive working relationship with key contacts at the facilities, in the community and with vendors to foster open and timely lines of communication and successful marketing results.
* Represents Dignity Health in a positive and personable manner on digital and Web projects.
* Supports the service area Marketing department by assisting with other projects as assigned.
* Serve as department specialist on Web, E-mail marketing and other digital marketing projects.
* Serve as Sacramento Service Area's Web liaison interfacing directly with Dignity Health Corporate and IT leads.
* Serve as copywriter, content manager and coordinator for information and data provided on Dignity Health's Sacramento Web sites.
* Update, publish and maintain Web site content (e.g. clinical, service line, event, hospital and physician information) on a daily basis. Communicate with key stakeholders regarding changes and new content updates being made.
* Enhance, strengthen and increase the traffic and usage on the Sacramento Service Area Web sites. Work with Web agencies and vendors as appropriate.
* Develop, create and send e-newsletters, marketing E-mails and other online publications with text and HTML with the intent of building relationships and online rapport with event attendees, patients and individuals in the community. Manage testing and implementation. Maintain e-mail database list.
* Work with design and creative agencies to develop online ads and banners.
* Gather data from monthly Web trends reports and supply activity reports and cumulative trends on a monthly basis. Produce Web measurement campaign reports. JOB REQUIREMENTS Specific knowledge
* Web design fundamentals, information design, visual design, and user interface standards
* Web site management including Web standards, design and usability
* Web site navigation and architecture
* Web-based databases and user interface design and navigation Create, modify and upload new images and PDF files to the Web
* Web and Online tools, techniques and strategies that build audience and user loyalty
* Content production processes, internet technologies and information architecture
* Web metrics and reporting tools
* Search engine optimization tools and online marketing
* Web production, content management systems including HTML
* Web site content development, copywriting and proofreading
* E-mail technology
* Design, color and typography
* Marketing communications techniques
* Project management
* PC applications (Windows, MS Office, Adobe CS, Photoshop), HTML, DHTML and Web content software (no programming is required for this position). Experience Minimum Required
* 5 years in a staff level position in the field of Marketing
* 3 years proven experience in writing, Web management and digital marketing. Preferred/Desired
* Supervisory-level experience and/or interacting and being accountable to senior level staff
* Experience working in a Healthcare environment
*
- Inbound marketing (with drip system, CRM) experience highly desired, preferred
- Social media marketing experience highly desired, preferred
- Native advertising marketing experience highly desired, preferred Education Minimum Required Bachelor's degree in Marketing, Communications, Journalism or a related field Special Knowledge, Skills, Abilities
* Ability to react quickly, produce timely output and meet high standards of creativity, clarity, writing and results.
* Successful proven abilities in verbal communication and interpersonal skills
* Skill in the use of word processing and desktop publishing software
* Marketing Communications techniques and Marketing Theory
* Journalistic writing and news gathering skills
* Graphic design, production and printing principles
* Time management
* Project management
* Freelance and Ad Agency Management
* Data Analysis and Reporting
* Research
* Budget Development ~cb~ About Us About Dignity Health Dignity Health, headquartered in San Francisco, Calif., provides integrated, patient and family centered care. It is the fifth largest health system in the country with 10,000 physicians and 55,000 employees across Arizona, California, and Nevada. Through its network of more than 150 ancillary care sites and 40 acute care hospitals, Dignity Health is committed to delivering compassionate, high-quality, affordable health care services with special attention to the poor and underserved. In 2011, Dignity Health provided $1.4 billion in charity care, community benefit and unreimbursed patient care. For more information, please visit our website at http//www.dignityhealth.org/. Dignity Health is also on Facebook and Twitter. Organization Mercy Healthcare Sacramento Primary Location California-Greater Sacramento Service Area-Rancho Cordova-Mercy Healthcare Sacramento Work Locations Mercy Healthcare Sacramento 3400 Data Drive Rancho Cordova 95670 Hours Per Pay Period 80 Shift Day Employment Type Full Time Work Schedule 8HOUR Number of Openings 1 Area of Interest Marketing / Communications / PR

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