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Writer & Content Creator

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Company: Insperity

Location: Kingwood, TX

Date Posted: October 17, 2013

Source: TheLadders.com

Theres a reason Insperity ranks No. 1 on Houston Business Journals list of Best Places to Work. Want to work for us and find out why As a trusted advisor to Americas best businesses for more than 25 years, Insperity provides an array of human resource and business solutions designed to help improve business performance. In addition, we provide the client company and their worksite employees with a wide array of value-added benefits and services. Insperity offers a competitive compensation package and one of the best benefits packages in the business, including 19 days paid time off, 8 paid holidays, medical, dental and vision benefits, 401k and tuition reimbursement. We work to maintain the best possible environment for our employees where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning and ...

Theres a reason Insperity ranks No. 1 on Houston Business Journals list of Best Places to Work. Want to work for us and find out why As a trusted advisor to Americas best businesses for more than 25 years, Insperity provides an array of human resource and business solutions designed to help improve business performance. In addition, we provide the client company and their worksite employees with a wide array of value-added benefits and services. Insperity offers a competitive compensation package and one of the best benefits packages in the business, including 19 days paid time off, 8 paid holidays, medical, dental and vision benefits, 401k and tuition reimbursement. We work to maintain the best possible environment for our employees where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning and culture. At Insperity, our work environment and our commitment to our employees personal and professional success are the reasons weve been regarded as one of the Best Places to Work for 10 years running. Writer & Content Creator The client-facing individual we seek will be responsible for marketing Insperitys corporate brands and promoting the Company through social media activities. We will rely on you to participate in developing content marketing strategies and execute tactics in the online arena to generate dialog, sales, and improve and integrate the virtual customer experience. You will also be responsible for tracking operational and performance online metrics as it relates to social media.

Responsibilities:
Create and maintain an editorial calendar for multimedia content around lead generation and thought leadership, such as, articles, guides, white papers, case studies, PowerPoints, articles, and social media. Develop and execute creative and innovative content marketing campaigns, such as email lead nurturing campaigns, across online channels. Manage content marketing initiatives for multiple internal clients. Collaborate with internal stakeholders to develop content marketing strategies for key initiatives. Develop and execute a social media communications strategy, including: Reaching out to the blogging community Posting and promoting interactive content that encourages participation Developing member-generated content Track and update social media outlets (Facebook, Twitter, YouTube, etc.) according to defined schedules to ensure a well-designed, effective and up-to-date Web presence. Work with our conversation monitoring tools to track online conversations and sentiment Establish key performance indicator metrics, such as traffic to the site, lead conversions and social media presence, and provide monthly reporting with recommendations on the evolving strategy. Occasionally write and edit content.

Qualifications:
Bachelors degree in Marketing, Communications, or Journalism is required. Strong business knowledge is preferred. 3-5 years' experience working in journalism or marketing, preferably for a B2B company Experience in social media marketing and building social media communities (i.e. Facebook, Twitter, etc.) is required. Knowledge of AP Style strongly preferred. Experience managing content development and publishing. Strong knowledge of social media platforms including Facebook, Twitter, YouTube, etc. Excellent project management skills. Relationship oriented able to build and maintain relationships across a large network. Excellent writing and editing skills, particularly in the web and electronic communications area. Basic knowledge of search engine optimization, web metrics, and email marketing. Up to 5% of travel. Offering unrivaled benefits starting day one! Generous paid time off (19 days!) for personal, vacation and sick days. Four hours/month paid volunteer time off. 8 paid holidays. Employee stock purchase plan. 401(k) plan. And much more!

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