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Social Media Consultant, Brand Experience & Advertising(242356)

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Company: Kaiser Permanente

Location: Oakland, CA

Date Posted: October 2, 2014

Source: Kaiser Permanente

Description

Social Media Consultant

Strategic Project Consultants provide strategic marketing direction for cross-functional initiatives impacting KP's current and/or prospective customers and members. Strategic Project Consultants are responsible for the following: synthesize data and marketplace information to determine the appropriate marketing strategy and experience for each initiative; position the project and communicate the approach via a marketing plan; identify required marketing resources; ensure the seamless integration and execution of marketing deliverables across all marketing channels (i.e. web, collateral, RFPs).

Essential Functions:

• Drives 2-3 major marketing projects concurrently
• Evaluates and analyzes data to inform the strategic marketing direction for each initiative
• Develops and communicates the marketing strategy (writes the marketing plan, documents the customer/member experience, presents the strategy to stakeholders)
• Assembles the marketing sub-team and drives the execution of the strategic direction, determining the best use of marketing resources to launch a project
• Serves as a subject matter ...
Description

Social Media Consultant

Strategic Project Consultants provide strategic marketing direction for cross-functional initiatives impacting KP's current and/or prospective customers and members. Strategic Project Consultants are responsible for the following: synthesize data and marketplace information to determine the appropriate marketing strategy and experience for each initiative; position the project and communicate the approach via a marketing plan; identify required marketing resources; ensure the seamless integration and execution of marketing deliverables across all marketing channels (i.e. web, collateral, RFPs).

Essential Functions:

• Drives 2-3 major marketing projects concurrently
• Evaluates and analyzes data to inform the strategic marketing direction for each initiative
• Develops and communicates the marketing strategy (writes the marketing plan, documents the customer/member experience, presents the strategy to stakeholders)
• Assembles the marketing sub-team and drives the execution of the strategic direction, determining the best use of marketing resources to launch a project
• Serves as a subject matter/technical expert to Consultant
• Represents project work to the Marketing Director and other Marketing leadership
• Responsibilities impact the achievement of key functional and/or KP objectives that have direct and significant business impact
• Erroneous decisions or failure to achieve department objectives would normally affect expenditures and resources
• Involves a high degree of interpretation and analysis of complex and sometimes inconclusive data
• Exercises considerable judgment to make decisions for less defined and complex issues
• Requires complex decision-making
• Develops solutions to a diverse range of complex problems, which require creativity and innovation within broadly defined policies and practices
• Requires in-depth analysis to identify and recommend new solutions for more complex problems
• Requires ability to use data to determine appropriate marketing strategy and direction
• Provides professional/technical guidance to team members
• Influences others to buy into new concepts and methodologies
• Engages in matters requiring coordination across functional lines
• Exercises considerable latitude in determining objectives and approaches to assignment
• Work is accomplished without considerable direction
• Work is evaluated upon completion to ensure objectives and performance requirements have been met
• Provides on-going coaching, enabling team members to develop and improve skills and capabilities that support the effectiveness of the department and/or function
• Serves as a technical/professional mentor to team members
• Provides performance input and recommendations to management for development/training plans and/or performance reviews
• May have supervisory responsibilities

Qualifications

Basic Qualifications:

• Minimum of 6 years of related experience.
• Thorough knowledge of policies, practices and systems.
• Regularly contributes to the development of new concepts, techniques, and standards.
• Considered functional expert in field within KP.
• Frequently contributes to the development of new theories and methods.
• Employs expertise as a generalist or specialist.

Preferred Qualifications:

* Minimum of 3 years managing a social media non-profit mission based organization.
* Demonstrated communication with executive level leaders in digital content
* Proven ability to lead with diplomacy and emotional intelligence.
• Healthcare industry preferred

Primary Location
: California-Oakland-Kaiser Center 300 Lakeside St. Scheduled Hours (1-40): 40 Shift: Day Working Days: Mon-Fri Working Hours Start: 8:00 AM Working Hours End: 4:30 PM

Schedule
: Full-time

Job Type
: Standard

Employee Status
: Regular Employee Group: Salaried Employees

Job Level
: Individual Contributor

Job
: Sales and Marketing Public Department Name: Brand Experience and Advertising

Travel
: Yes, 10 % of the Time Job Eligible for Benefits: Yes

External hires must pass a background check/drug screen.  We are proud to be an equal opportunity/affirmative action employer.
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