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Sr. Program Manager Search

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Company: Office Depot

Location: Boca Raton, FL

Date Posted: May 14, 2014

Source: Office Depot, Inc

The Sr. Program Manager, Search is responsible for providing strategic direction in the development of the paid and natural search marketing efforts for Office Depot, Inc. This position is responsible for strategy and development of Office Depot's two largest marketing programs and the management of revenue and key KPIs. The Sr. Program Manager, Search is responsible for the overall search marketing P&L which includes over a $20M ad budget and over 40% of website revenue and ensuring all marketing activities meet the objectives of the search programs. This individual manages the direct relationship with our search agencies and direct relationship with search engine providers. They are accountable for the ongoing selection and negotiations of these relationships.

The Sr. Program Manager, Search defines opportunities for cross functional businesses to leverage search as a tool to drive awareness and traffic. Other responsibilities include providing day-to-day leadership to the Lead PPC ...

The Sr. Program Manager, Search is responsible for providing strategic direction in the development of the paid and natural search marketing efforts for Office Depot, Inc. This position is responsible for strategy and development of Office Depot's two largest marketing programs and the management of revenue and key KPIs. The Sr. Program Manager, Search is responsible for the overall search marketing P&L which includes over a $20M ad budget and over 40% of website revenue and ensuring all marketing activities meet the objectives of the search programs. This individual manages the direct relationship with our search agencies and direct relationship with search engine providers. They are accountable for the ongoing selection and negotiations of these relationships.

The Sr. Program Manager, Search defines opportunities for cross functional businesses to leverage search as a tool to drive awareness and traffic. Other responsibilities include providing day-to-day leadership to the Lead PPC and SEO Consultants, leading weekly status calls with search agencies, building relationships with cross functional marketing and merchandising teams, and establish the success metrics. Role will require both strategic and technical skill sets from search engine optimization to data integrations.

Bachelor's degree or equivalent and 7 years related experience

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