Press Release

Vertical Search Veteran Phil Carpenter is Simply Hired

Former SideStep Executive Sees Job Search As Next Destination

MOUNTAIN VIEW, Calif.--Jan. 24, 2006--Simply Hired (, the world's largest search engine for jobs, today announced that vertical search engine veteran Phil Carpenter has joined the management team as Vice President of Marketing. Carpenter will lead efforts to drive adoption and build brand awareness for Simply Hired.

Carpenter joins Simply Hired from SideStep, the market leader in the travel search category. Over the course of his five years at SideStep, Carpenter -- one of the company's first employees -- managed the full range of SideStep's marketing activities. His responsibilities included brand strategy, product marketing, search engine marketing, public relations, event marketing and promotions. In his most recent role as Vice President of Corporate Marketing, Carpenter focused on driving brand awareness and traffic for the popular travel search engine.

"Phil took a nascent travel search company and turned it into the dominant brand in its category," said Gautam Godhwani, co-founder and CEO of Simply Hired. "He has a unique ability to get consumers excited about new and innovative products and will drive exponential growth for our company."

"While vertical search has had a significant impact on markets such as travel and shopping, it is now extending into markets where the impact on consumers will be far greater," said Carpenter. "I am convinced that we will see a revolution in job search in the next 12 to 18 months."

Carpenter's experience in the Internet space spans over a decade and includes roles at Internet pioneers such as Pointcast, RemarQ (acquired by Critical Path), and software giants such as Intuit. He holds an M.B.A from Harvard Business School and a B.A. from Stanford University. He is the author of two books: eBrands (Harvard Business School Press, 2000) and Marketing Yourself to the Top Business Schools (John Wiley & Sons, 1995).

About Simply Hired, Inc.

Simply Hired ( operates the world's largest search engine for jobs. We aggregate and index more than 4 million jobs from a wide variety of sources including job boards, newspapers, classified listings and company Web sites. Our mission is to help people find their next job in the simplest, most effective way possible.

Simply Hired is a privately held company, headquartered in Mountain View, California. was selected by TIME magazine as one of the "50 Coolest Websites 2005" and honored as "Best of the Web" by BusinessWeek. The company also operates the popular site Simply Fired (