Simply Hired Appoints Kristy Stromberg as Senior Vice President of Marketing
Technology marketing veteran brings track record of success across consumer and business units at Intuit, Yahoo! and HP
Sunnyvale, Calif. – May 7, 2013 – Simply Hired® today welcomed Kristy Stromberg as Senior Vice President of Marketing. Stromberg is a 20-year technology marketing veteran with deep experience in global brand development, product strategy and customer acquisition for consumer and business audiences. She joins Simply Hired from Intuit, where she drove growth for both existing and new ventures, and previously held marketing leadership positions at Yahoo! and Compaq (acquired by HP in 2001).
Stromberg is immediately responsible for all aspects of Simply Hired's marketing strategy and execution. With more than 30 million unique visitors per month, Simply Hired provides candidates access to over eight million job openings, and connects employers to qualified candidates through its proven pay-for-performance recruiting solution. Simply Hired currently powers jobs on many thousands of network partner sites, including LinkedIn, Mashable and Bloomberg Businessweek.
“Kristy is a creative, data-driven marketer who is laser focused on delivering results,” said James Beriker, president and CEO of Simply Hired. “Her track record includes major successes for the Valley’s elite companies - whether she is growing product lines, transforming brands, or launching products. Her expertise will be critical as we accelerate our growth and bring our brand to life in new ways for candidates and employers alike.”
“Simply Hired is addressing the highly inefficient talent acquisition marketplace with a unique vision and proven technology that serves candidates and recruiters alike,” said Stromberg. “I am very excited to work alongside James and team at Simply Hired as we build on our strong foundation to offer new advantages through innovative capabilities and our pay-for-performance model.”
Stromberg most recently served as Director of Marketing for Intuit’s Chief Marketing Officer, where she drove digital strategy for the company’s marketing thought-leader and piloted new social platforms. She was previously Director of Digital Marketing & Design for Intuit’s Small Business Group. In this role, she was accountable for $250MM in revenue and led an organization of 60 marketing and design professionals.
Additionally, Stromberg served as Director of Product Marketing for Intuit's SaaS line of business, leading the effort to transform Intuit into a premier SaaS player. In this position, she focused channel efforts on SaaS and service offerings, shifting strategy away from traditional desktop software. Also, following Intuit’s acquisition of Homestead Technologies in 2007, Stromberg rebranded and productized the Homestead DIY website product into an Intuit website product. She also helped to launch Quicken Health Group, a startup division within Intuit. In this role, she was charged with developing all elements of marketing strategy, including driving awareness, lead generation, branding and message architecture for key audiences.
Stromberg was honored as “Intuit Marketer of the Year” in 2005 for her work developing the company’s small business marketing efforts. Prior to Intuit, Stromberg served in marketing leadership positions at Yahoo! and Compaq (acquired by HP in 2001), and began her career at Booz Allen & Hamilton. She holds an MBA from the Stanford Graduate School of Business.
About Simply Hired
Simply Hired®, a product and technology company that operates one of the world’s largest job search engines, connects candidates and employers through its powerful search engine platform and performance-based job advertising solution. With more than 30 million unique visitors per month, the company provides candidates access to over eight million job openings across all job categories and industries and reaches candidates on the web, social networks, mobile devices, email and through many thousands of partner sites. The Sunnyvale, California-based company has twice been named a “Top Workplace” by The Bay Area News Group and is privately held with funding from Foundation Capital and IDG Ventures.