Simply Hired Expands Performance-Based Ad Platform into Canada
Sponsored Jobs on Simply Hired Canada helps employers and agencies reach the right candidates quickly and cost-effectively
2013 SHRM ANNUAL CONFERENCE & EXPO – CHICAGO – JUNE 18, 2013 – Simply Hired, based in Sunnyvale, California, today announced that it has expanded its performance-based recruitment advertising platform capabilities into Canada. For the first time, Canadian employers and agencies can leverage the power of search engine advertising to cost-effectively reach the most relevant candidates for their open positions.
Simply Hired operates job search engines in 12 languages and 24 countries, including Canada (SimplyHired.ca ). The search engine aggregates all active jobs and enables job seekers to quickly and easily search for job opportunities, which are refined for each user based on relevancy algorithms. Launching today, Sponsored Jobs enables employers to bid for position and pay by the click to place their job listings above organic listings on search results pages. This “paid search” or “search engine marketing” model, which is widely used by online marketers, provides a flexible and cost-effective way for employers to reach job seekers while enhancing the overall experience for candidates.
"We've seen tremendous success from Sponsored Jobs in the US, and we are very excited that Simply Hired is extending its capabilities into the Canadian market," said Michelle Abbey, President and CEO of TMP. "The pay-per-click search engine model is a real innovation in recruitment advertising and Simply Hired provides the right combination of advanced technology and high-touch services – and has delivered high quality candidates, cost-effectively to many of our clients."
The announcement follows Simply Hired's recent appointment of Graham Donald as General Manager, Simply Hired Canada, Inc. Donald has helped drive the recruitment industry forward in Canada for the past 20 years. An early pioneer in online recruiting, Donald brings deep experience and insight in recruiting innovation and the Canadian market to his new role. He is rapidly building out Simply Hired Canada's dedicated team and operations based in Toronto, Ontario to accelerate Simply Hired’s ability to provide performance-based advertising solutions to Canadian employers and agencies.
"Sponsored Jobs for Simply Hired Canada brings much-needed innovation to the Canadian recruitment industry," said Donald. "Canadian employers are ready for a new approach to online recruiting that leverages technology and reduces the friction and cost of sourcing relevant candidates at scale. We already have over a million job seekers who use the Simply Hired search engine every month in Canada— and this new service will provide employers with an extremely efficient way to reach that pool of active candidates. This will be transformative for the Canadian recruitment industry and I am thrilled to be a part of it."
"The global recruitment industry is going through a major transformation as new, efficient online marketplace models disrupt traditional approaches for reaching candidates," said James Beriker, president and CEO Of Simply Hired. "The launch of Sponsored Jobs in Canada is a critical milestone for our company as we strive towards bringing the performance-based recruitment model to our employer and agency clients across the world. We are delighted to welcome Graham to Simply Hired Canada and look forward to building out a dedicated team to serve our clients in all major markets in Canada."
About Simply Hired
Simply Hired®, a technology company based in Sunnyvale, California, operates job search engines in 24 countries and 12 languages. With more than 30 million unique visitors per month, the company provides job seekers access to over 8 million job openings across all job categories and industries, reaching job seekers on the web, social networks, mobile devices, email, and via thousands of partner sites including LinkedIn, Mashable and Bloomberg Businessweek. With its Sponsored Jobs offering, Simply Hired enables employers to efficiently and cost-effectively reach candidates searching for jobs through its full-service and self-service pay-per-click (PPC) job advertising solutions. Simply Hired was founded in 2005, has offices in Sunnyvale, Los Angeles, New York and Toronto, and is privately held with funding from Foundation Capital and IDG Ventures. For more information, visit www.simplyhired.com.