#RecruitingInnovation: Get Ready for Mobile, Millennials and Big Data
Simply Hired Innovation in Recruitment Forum gathers industry visionaries, execs and practitioners to discuss how emerging technology impacts recruiters and candidates
Sunnyvale, CA – May 15, 2014 – The candidate experience – and the increasing value it provides for a company – took center stage at Simply Hired’s Innovation in Recruitment Forum on Tuesday, May 12. The invitation-only event assembled more than 100 recruiting leaders for an engaging conversation on the future of connecting people and jobs – and the emerging technologies that can fundamentally improve job search and recruiting.
A panel discussion, moderated by recruitment veteran Gerry Crispin and featuring James Beriker, CEO of Simply Hired; Robert Hohman, CEO of Glassdoor; Stacy Donovan Zapar, Candidate Experience & Engagement Leader at Zappos; and Dan Finnigan, CEO of Jobvite, illuminated the areas where technology is disrupting traditional recruiting practices and reshaping the relationship between candidates and prospective employers. Key themes included:
• Mobile: Mobile devices now account for more than 30% of traffic on Simply Hired and attendees noted that many Millennials are foregoing laptops in favor of tablets and smartphones. Yet the vast majority of Fortune 500 organizations do not offer ‘mobile apply’ due to lagging ATS functionality.
• Measure and Optimize: Technology is bringing new efficiencies to recruiting that have been leveraged in online marketing for years. Recruiters need to start embracing those technologies and begin viewing the process of engaging with job seekers as a funnel to optimize over time – and use those technologies to more effectively and efficiently “work relevant candidates through that funnel.”
• Data and Discovery: In a world where an average of 125 people apply for every single job, helping job seekers discover what they are qualified for – and helping recruiters understand which candidates are right for their company -- is critically important. Finding that “needle in a haystack” is a fundamental problem for both job seekers looking for that right job and employers looking for that right candidate— and leveraging data to bring efficiency to that process will be the next wave of innovation.
• Transparency: People rely on product reviews, Yelp, and TripAdvisor – and now expect the same transparency into company culture and “what it’s really like to work there.” A parallel trend includes the steady increase of people who have had a bad candidate experience and share it outside of their inner circle. More than 1/3 of candidates now feel comfortable going public with a bad candidate experience.
“The candidate experience has never been more important,” noted Crispin. “Recruiters need to better understand job seekers at all levels, so we can conform our practices to those issues and then measure what we want to reward. We need to walk in the footsteps of job seekers – apply to our own jobs – and stand up for practices that will have an impact.”
“If you can dream it, it can be built,” said Beriker. “Technology will yield incredible gains across the recruiting organization, and we have a tremendous amount to learn from other industries and each other. We have to take the big steps to embrace technology in this industry. We conceived of the Innovation in Recruitment Forum as a vehicle for thought leaders to come together and motivate, inspire and empower each other around change and the strategies that will define the future. We are pleased that our inaugural event lived up to this promise.”
A full live blog of the Simply Hired Innovation in Recruitment Forum is available on the company’s blog.
About Simply Hired
Simply Hired, a technology company based in Sunnyvale, California, operates job search engines in 24 countries and 12 languages. With more than 30 million unique visitors per month, the company provides job seekers access to millions of job openings across all job categories and industries, reaching job seekers on the web, social networks, mobile devices, email, and via thousands of partner sites including The Washington Post, and Bloomberg Businessweek. With its Sponsored Jobs offering, Simply Hired enables employers to efficiently and cost-effectively reach candidates searching for jobs through its full-service pay-per-click (PPC) and self-service pay-per-post job advertising solutions. Simply Hired was founded in 2005, has offices in Sunnyvale, Los Angeles, New York and Toronto, and is privately held with funding from Foundation Capital and IDG Ventures. For more information, visit www.simplyhired.com.