Marketing Coordinator Salaries in Merrifield, VA
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What would I do as a Marketing Coordinator ?
If you are interested in working as a marketing coordinator, you will be responsible for developing a marketing strategy to persuade buyers to buy products or services. You will work closely with your own team as well as with budgeting personnel, art directors, product development and sales professionals. You will find potential markets for products and assess the demand for services and products. You will need to watch for trends that could affect how you market a service or product.
What tasks would I perform as Marketing Coordinator ?
As a marketing coordinator, you will be responsible to coordinate market research studies; assess the look and feel of the materials used in the advertising campaign; and work on promotions, such as coupons, sales, giveaways or contests. You will also work with different department heads to address all areas of the marketing campaign, such as contracts, advertising, planning and budgeting. Finally, you will need to develop strategic price points to target customer demographics, meet with clients to strategize marketing and oversee the hiring of marketing personnel and supervise their daily activities.
What education, qualifications and education would I need as a Marketing Coordinator ?
You will need a bachelor’s degree in marketing, journalism, advertising or business in order to find a position as a marketing coordinator. Relevant classes include statistics, math, computer science, finance, economics, management and business law. You should also have related work experience in the industry, such as sales, promotions, marketing or advertising. You might have previously worked as a sales representative, purchasing agent or as a buyer. You might decide to pursue an internship in order to gain relevant work experience.
Skills that can help you land a Marketing Coordinator position include:
- Organizational – You will need to handle the marketing needs of various customers, keeping their accounts straight, along with overseeing staff
- Communication – You will need to communicate orally and in writing with numerous clients, managers and your team
- Creativity – Marketing coordinators need to come up with new ways to generate business
In addition, you will need solid interpersonal skills, analytical abilities and decision-making skills as well as sensitivity to market trends and a knowledge of what buyers want.
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