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Marketing Specialist

Midwest Engineered Systems, Inc - Waukesha, WI

Quick Apply

Job Details

Full-time $50,254 - $60,000 a year

Benefits

Health savings account
Health insurance
Dental insurance
401(k)
Flexible spending account
Paid time off
Parental leave
Employee assistance program
Vision insurance
401(k) matching
Life insurance

Qualifications

Microsoft Powerpoint
Management
Marketing
Microsoft Office
3 years
Linkbuilding
Analysis skills
Supervising experience
Bachelor's degree
Technical writing
Communications
Manufacturing
Communication skills
Marketing

Full Job Description

Midwest Engineering Systems Inc. (MWES), an innovator and leader in complex systems integration, has been providing custom design and automation solutions for over 30 years. A company dedicated to customer satisfaction and successful solutions, MWES continues to expand its capabilities and has become a valued supplier to many loyal customers. MWES technical expertise includes a vast knowledge base serving customers in many industries.

MWES, located in Waukesha, Wisconsin, is currently recruiting for a MARKETING SPECIALIST. This is a full time, direct hire position. MWES offers competitive wages and a complete benefit package.

Our ideal candidate will have a minimum of 5 years working in Marketing in a manufacturing environment, have an excellent attention to detail, be organized, and be able to maintain deadlines and schedules for multiple projects and activities. This person must be self-motivated, a self-starter and a quick learner who can work with little supervision.

Summary

Under direction of the Vice President of Sales & Marketing, the Marketing Specialist is responsible for designing/creating marketing material and setting up programs to help support the growth and expansion of MWES products and services. The Marketing Specialist is responsible for creating a consistent “look and feel” for all sales and marketing aspects of the business. This is a true combination of both traditional marketing and digital marketing.

Create, coordinate and implement marketing projects which can include printed media for sales staff, literature, advertising (internet and/or trade magazines), writing articles for trade publications, web site design, development/maintenance; organize and attend trade shows, social networking, and email marketing.

Perform market research on our competitor’s products and services; investigates new trends in MWES target industries; works with market database systems to identify potential new customers.

Organize materials using information from internal staff, proposals, drawings, and other MWES products and services information.

Essential Duties And Responsibilities

Write case studies and white paper for selected projects
Web site development – determine what is needed, write copy, select photos/videos, etc. Make modifications to existing site and/or work with outside resources for implementation.
Use Search Engine Optimization (SEO) to increase and maintain MWES Internet profile. This includes creating content, writing articles, press releases and blogs for online outlets.
Use Link building initiatives with vendors and trade publication websites.
Utilize metrics that measure the value of content including content/brand integrity, content accuracy, and search relevance. Utilize analytics tools to monitor and understand website content performance and relevance. Monitor and report on key marketing performance metrics and develop recommendations and based on this intelligence.
Create, prepare and maintain all promotional materials for sales personnel. This includes all marketing communications (printed, digital media, etc.) including PowerPoint presentations
Create and analyze surveys using on line survey tools – General Pre-Sale Survey; End of Project Customer Feedback Survey
Project photos/videos – Take photos of projects during shop implementation; end of project detailed photos/videos; coordinate with outside professional photographer when necessary
File organization – Organize existing and future sales support files (ex: photos/videos, case studies, Power Points, etc.) per industry/application for convenient recall by Sales Team
Set up, manage and maintain a positive corporate image using a variety of social media platforms (Facebook, Linkedin, Twitter, etc.)
Record, prepare and post videos on YouTube
Organize and maintain customer contact lists and leads, using MWES CRM system
Create and coordinate all direct marketing efforts using a variety of media sources (i.e. social media, direct mail, mass email, etc.)
Prepare MWES logo materials for installing on machines/cabinets (ex: stickers, nameplates, signs, etc.)
Coordinate tasks with outside marketing support companies (ex: printing companies, Marketing Consultants, photographers, web site, etc.)
Assist in expanding the current customer base by identifying new customers in MWES target industries; either turn over information to sales team for follow up, and/or make initial contact with potential new customers
Qualify all new sales leads that are generated through various media resources. Work with Vice President on distribution of sales leads.
Write MWES Company News Letter for internal use and/or distribution to customers
Establish and maintain marketing programs with strategic vendors. Develop marketing plans to optimize budgets.
Maintain MWES “front door welcome screen”
Performs other related duties as assigned by management

Education/Experience

Bachelor’s Degree in Marketing, Communication, or related field or minimum of five (5) equivalent combination of education, training and experience
Minimum 3 years’ experience working in a manufacturing environment
Minimum 3-5 years’ experience in Technical Writing. This position requires creating and editingtechnical, marketing, and training documents and presentations, excellent oral, written, and communication skills are required.
Excellent analytical and presentation skills including demonstration skills to handle many assignments simultaneously
Efficiently work under pressures, deadlines, and stretch extra hours to complete assigned task

Skills and Special Requirements:

Must have excellent attention to detail, be organized, and able to maintain deadlines and schedules for multiple projects and activities
Self-starter, fast learner, who can work with little supervision
Requires a general knowledge or interest in the technical products and services offered by MWES, and the ability to gather information from multiple sources to prepare marketing materials.
The ability to use MS Office and other common computer applications is required (utilizing MAC or PC)
Ability to handle a variety of tasks, and to be flexible in work assignments
Safeguard and maintain possession of media equipment

Midwest Engineered Systems, Inc. is an Equal Opportunity and Affirmative Action employer committed to diversity in the workplace. All employment decisions are based on the principles of equal opportunity. These decisions include recruitment, selection, promotion, transfer, discipline, compensation, benefits, training and other personnel actions involving persons in all job titles and shall occur without regard to race, color, religion, sex, age, ancestry, national origin, disability, genetic information, military service, sexual orientation, marital status, arrest and conviction records or any other discriminatory basis prohibited by state of federal law.

Job Type: Full-time

Pay: $50,254.00 - $60,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Employee assistance program
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Parental leave
Vision insurance

Schedule:

Monday to Friday

Ability to commute/relocate:

Waukesha, WI 53188: Reliably commute or planning to relocate before starting work (Required)

Experience:

Marketing: 5 years (Required)

Work Location: In person

Quick Apply

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