Complete Guide toWriting a Sales Job Cover Letter

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Complete Guide toWriting a Sales Job Cover Letter

Looking for a sales job? Look no further. Below is a complete guide to writing a sales job cover letter.

What is a cover letter?

A cover letter is written to a person offering the sales job you are applying for. It is usually included with your resume and application. The goal of a cover letter is to introduce yourself to potential employers and encourage them to learn more about you by reading your resume.

A good sales job cover letter should consist of five parts. The letter should only be one page, which means it's important to get the most valuable information in each of the five sections. Components of the sales job cover letter should include:

  • Greeting to address the reader as specifically as possible
  • Attention-grabbing sentence to let the reader know what sales position you are interested in
  • The main reason you'd be great at a sales job
  • A mention of your experience. Your experience will largely depend on the type of job you are applying for. If you are applying for a job selling pharmaceutical products, your experience will differ from your experience selling make-up, for example.
  • Closing

A sales job cover letter should be typed, printed and turned in or mailed to the employer. Some employers will request that cover letters and resumes be emailed to a hiring manager or sales department. It's important to understand what type of format a prospective employer is requesting. Failing to follow directions could eliminate you from the running completely.

Whether you're printing and mailing your cover letter with your resume or sending it via email, you should write it exactly the same way to send a formal and professional greeting. If emailing, you'll need to copy and paste the letter into the body of an email. The other option an employer may request is to send a resume and cover letter as attachments. If you're attaching documents via email, make sure you're using the requested format.

Researching a cover letter

Before you begin ## Writing your cover letter, you should do some background research on the company. Doing so will help you learn more about the position you are applying for, what the industry standards are for compensation and where the company is headed in the future.

Most prospective employees will choose one of two ways to write a cover letter. For professional cover letter templates, applicants should choose from a traditional cover letter or a narrative cover letter. It's up to you to decide which option best meets your needs.

Your research will also be determined by the type of industry you’re looking to work in. It’s helpful to find cover letter templates based on your preferred industry.

Writing your cover letter

When applying for a sales job position, it's important to be persuasive. Sales jobs, especially those based on commissions, are highly competitive, which means you have to stand out if you're going to land an interview.

After you choose the format that best fits your personality, it's time to tell your story. Make sure to match your skills to the job. Focus on highlighting job achievements you've acquired, and let the reader know exactly why you want to work at the company.

Chances are that the hiring manager will have dozens of cover letters and resumes to go through when selecting those to interview. In order to stand out in a sea of paperwork, it's important to find your unique voice. Avoid basic, boring sentences. Additionally, avoid clichés. If you’re looking to sell, sell yourself well. Make sure that you demonstrate you can sell the company’s product, too. It’s helpful if you use the products mentioned. If you’re looking to sell Apple phones, for example, it’s a good idea to have an Apple phone yourself.


When you're trying to impress a prospective employer for a sales job, you want to put your best foot forward. You can't do that with a cover letter riddled with errors. It's important to proofread a letter before sending it. Check for any spelling and grammar errors. A good way to do this is to read the letter out loud.

Once you're sure your letter is error-free, you can move on to the last step, which is checking to make sure all the important information is included in your letter. However, don't go overboard. Just make sure you have all the job-related material included and a proper greeting and thank you to the reader.

Printing and saving

Once you've done all the above, you're probably feeling good about your chances of scoring an interview. However, ## Printing and saving the cover letter is also a very important step. It's important to save the letter in several different formats, especially if you're going to attach the letter to an email. Lastly, don't skimp on paper quality when printing. Make sure to use good paper. The paper can be ivory or white and should have a bit of weight to it.

Common mistakes and tips on avoiding

Use this part of the complete guide to writing a sales job cover letter as a final checklist. Below are the most common mistakes applicants make when ## Writing a cover letter. Check your final draft to make sure none of the following is present:

  • Irrelevant experience: Remove all irrelevant experience that isn’t directly related to the sales job you are applying for.
  • Disorganization: Keep your thoughts and experiences organized. Your education section should be at the bottom, and your work experience should be at the top. Do not jump back and forth.
  • Grammar errors and typos: Typos and grammar errors are easy to overlook. Make sure you pass your resume through a spell-check software to ensure it has no spelling mistakes or grammatical errors.
  • Not being specific to job type: If you are applying for a sales job in film, all your experiences must point to film. Remember to be specific to the job you are applying for.
  • Not being personal enough: Let the employer get to know you. Avoid bland, generalized statements.