Marketing Coordinator

American Eyecare - Fort Madison, IA


We are looking for a Marketing Coordinator to participate in our company’s advertising campaigns. Your main responsibilities include conducting market research, producing promotional materials and analyzing industry trends. Our ideal candidate is able to interpret customers’ behavior and suggest creative ways to increase brand awareness. If you have excellent communication skills and a passion for marketing strategies, we want to meet you. Ultimately, you will ensure our company’s marketing efforts help us achieve our immediate and long-term business goals.

Reports to
Operations Manager and Owners

Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Advanced communication skills in both verbal and written format.
  • Prepare reports of marketing research findings, illustrating data graphically and translating complex results into written text.
  • Development and management of social media initiatives, point-of-purchase collateral materials, mass marketing email campaigns, radio and print advertisements, website maintenance/coordination of design components.
  • Develop, maintain, order placement of all company logoed items – bags, pens, cleaners, eye cases, appointment cards, referral cards, business cards, etc.
  • Ability to coordinate, plan and attend community events as a representative of American Eyecare, including health fairs, non-profit events, speaking engagements.

1. Customer Focus
2. Cultivates Innovation
3. Business Insight
4. Interpersonal Savvy
5. Builds Networks

Supervisory Responsibility
This position is not responsible for the supervision of others.

Work Environment
This job operates in a professional medical office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.

Physical Demands
While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. The employee is always required to use eyes to complete and process, marketing responsibilities.

This position requires the ability to occasionally lift office products and supplies, up to 20 pounds.

Travel will be required between clinic locations and local communities for various events.

Required Education and Experience

1. B.A./B.S. in Marketing, Communications or Public Relations

2. 3-5 years experience in Marketing/Communications

3. 3-5 years of customer service experience

4. Advanced use of Microsoft Office, including Word, Excel, PowerPoint and Outlook

Preferred Education and Experience

1. Proficient use of Adobe Software – Photoshop, InDesign, Illustrator

2. 1-2 years of Optical or Healthcare Office Experience

Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Job Type: Full-time

Salary: $40,000.00 to $50,000.00 /year


  • relevant: 3 years (Required)
  • Adobe Creative Suite: 1 year (Preferred)


  • Bachelor's (Required)

Work Location:

  • One location


  • Health insurance
  • Dental insurance
  • Vision insurance
  • Retirement plan
  • Paid time off

This Job Is Ideal for Someone Who Is:

  • Innovative -- prefers working in unconventional ways or on tasks that require creativity
  • Autonomous/Independent -- enjoys working with little direction
  • Achievement-oriented -- enjoys taking on challenges, even if they might fail
  • People-oriented -- enjoys interacting with people and working on group projects

Company's Facebook page: