Director, On-Air Promotion Planning & Strategy

Kroenke Sports Enterprises - Centennial, CO (30+ days ago)4.1


POSITION OVERVIEW:
The Director, On-Air Promotion Planning & Strategy provides critical insights and develops the strategy to drive on-air promotion performance for marketing of the Outdoor Sportsman Group (OSG) networks. Reporting to the Vice President of Creative Services, the Director of On-Air Promotion Planning & Strategy offers a unique opportunity to have a significant impact with on-air presence by working closely with a variety of cross-functional teams including ad sales, creative services, marketing, research, programming, social media and traffic. This role is responsible for using strong analytical/strategic thinking to identify areas of opportunity to grow the business and strong communication and interpersonal skills to influence strategy.

ESSENTIAL DUTIES & RESPONSIBILITIES:
Demonstrate proficiency in and working knowledge of scheduling systems and processes (GRiPit, Wide Orbit, Shotgun, Excel, SharePoint)
Plan, execute and manage the on-air campaigns that support the OSG Networks
Provide actionable analysis, insights and recommendations on opportunities to help drive in-quarter' and long-term performance
Provide regular operational and strategic management updates to the senior executives
Develop, lead and effectively leverage a team to achieve strong performance
Partner with marketing/research and sales teams to understand where and how to optimize performance; communicate campaign insights and opportunities
Develop processes and procedures to drive department efficiencies
Maintain uploads of quarterly data in GRiPit System (rates/ratings/cumes)
Expert on scheduling tools with ability to troubleshoot and fill-in for direct reports as needed
Manage the workflow of direct reports
Preparation of custom on-air performance reports for various departments
Attending and hosting team meetings as necessary

QUALIFICATIONS/REQUIREMENTS:
Previous experience and understanding of ratings measurements such as Nielsen, Rentrak, etc.
Previous experience with promotional planning software platforms (GRiPit, Wide Orbit, Excel)
Must be a strategic and analytical thinker with strong organizational and communication skills
Must possess strong initiative and the ability to multitask and problem solve
Must be a team player and a self-starter who can work in a fast-paced environment

EDUCATION & EXPERIENCE:
Bachelor’s Degree required, advanced degree preferred
8+ years of experience in broadcast or cable in an on-air promotion scheduling or market research role
Demonstrated experience dealing with senior executives
Ability to synthesize multiple analytical insights into a compelling strategic/actionable plan
Strong presentation skills and ability to craft a strategic narrative