Manager Market Strategy

ABM Industries - Atlanta, GA3.4

Full-time
Job Description:
In this role, you will be looked upon as the marketing
expert in your industry group. You’ll be focused on the
challenges Business and Industry face in keeping their
buildings operating at peak efficiency, expertly
managing their operating costs, and delivering
exceptional experiences for their customers. Ideally,
you are a strategic thinker who can assess data and
research and put it to action thru marketing plans and
strategies involving a cross-functional marketing team
with input from key stakeholders . You will work closely
with corporate and industry marketing, salespeople,
operations, clients, and subject matter experts across
ABM to brainstorm and develop content for an integrated
approach across all marketing and sales channels.

TOP 3 ROLES:
1. Communicate the value propositions of solutions to
clients, prospects, and the sales teams and the
content to support the selling for the B&I
2. Market Intelligence – be an expert on clients,
buyers (how they buy), and competition to position
ABM to improve growth and profitability
3. Ensure marketing plan is executed and measured to
increase leads and opportunities for the Group
  • Develop go-to-market strategy and execution plan for
the Group that is aligned with Sales and growth
targets with input from key stakeholders
  • Perform market research to determine industry
sub-segments, market size, market growth/decline
segments, trends and new growth opportunities
  • Identify geographic target markets, strategic
partners, influential consultants, industry
associations, key publications and media, trade
conferences & events, speaking opportunities, etc.
  • Provide strategic view into clients, client
purchasing behaviors, and define the client
purchasing journey along with the key
decision-makers and influencers
  • Monitor industry and competitor news and perform
ongoing competitive analysis to identify segments
being filled, underserved segments, risks, where
competitors are investing and key differentiators
  • Develop client success stories and industry insights
to drive value proposition
  • Manage and develop strategic industry partnerships,
sponsorships and targeted industry association
activities (i.e. trade conferences, events, speaking
opportunities, etc.) to increase brand awareness,
opportunities and thought leadership equity
  • Develop new creative ideas/concepts that will drive
new sales growth opportunities
  • Develop a Customer Advisory Council to provide
regular feedback, solicit new ideas and improve our
solution offerings
  • Serve as initial point of contact for new marketing
initiatives and provide approval on marketing
activities
  • Collaborate with sales, marketing, communications,
finance, HR and operations on various strategic
initiatives and projects
  • Report on KPI’s and metrics that will measure the
success of Group marketing strategies working with
Marketing & Sales COEs
  • Manage and direct brand integrations and marketing
support for acquisitions into the Group

Job Requirements:KEY PERFORMANCE MEASURES:
  • Ability to improve marketing ROI and directly impact
revenue growth.
  • Improvement in positioning/differentiation of ABM’s
solutions to [Group]
ABOUT YOU
  • Self-starter and able to work independently
  • You are a team player with a strong drive for
results
  • You have an innate ability to translate technical
information into language that’s easy to understand
  • You have the capacity to prioritize projects, work
well under pressure, and meet deadlines
  • You thrive in a fast-paced, constantly moving
environment
QUALIFICATIONS
  • BA/BS in Marketing or Business, or related field
required. MBA a plus.
  • 7-10 years of Marketing, Consulting and/or Business
Development experience
  • 3+ years of strategic planning and/or marketing plan
development
  • 3+ years’ experience in the Business & Industries
market
  • Superior written, proofreading, verbal and group
communications skills
  • Strong leadership and influencing skills; track
record of successful client & team relationships,
and ability to build credibility and gain confidence
quickly
  • Outstanding conceptual, strategic, analytical and
problem solving skills
  • Experience in leading or participating in strategic
discovery activities with clients is a plus
  • Possess a blend of business and technical savvy
combined with an attention to detail to grasp and
creatively translate Business & Industries solutions
into buyer benefits.
  • Proven ability to research and analyze market data,
summarize results, make recommendations and present
to Group leaders
  • Ability to drive decision making across projects –
and beyond – if needed
  • Track record of effective project management skills
including timely delivery and budget management