Full Job Description
Meet Peacock, NBCUniversal’s new, wildly entertaining streaming service that combines timeless shows and movies with timely news, sports and pop-culture.
We’re growing our team of smart, hungry, and upbeat doers who crave the chance to build something new at the epicenter of content, tech, and culture. We need fearless leaders and pop-culture fiends who work hard and fan hard. Creative problem-solvers who just so happen to be the reigning champs at Parks & Rec trivia night. So if this sounds like you, join our flock. And we promise, we won’t put your stapler in Jell-O.
SEO Analyst, Peacock
The SEO Analyst is responsible for implementing SEO strategies, as well as contributing ideas to the overall SEO strategy.
Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
Develop and optimize meta tags, titles, descriptions and schema markup for both new and existing content pages
Provide recommendations and execute strategies for content development in alignment with SEO goals
Assist with link building campaigns across internal and external partners
Monitor and evaluate search performance, including keyword rank, domain authority, backlink aggregation and more
Own and distribute monthly Peacock/Streaming Trends newsletter, providing organization w/insights in to search demand and audience trends
Periodically execute technical SEO audits, as directed, to ensure crawlability
Track competitive trends and competitor keywords
Keep pace with SEO and internet marketing industry trends and developments
Communicate to team and management on project development, timelines, and results
2+years experience in Search Engine Optimization (SEO)
Proficiency in MS Excel, PowerPoint, and Word
Experience with a variety of tools including Google Search Console, Semrush, Ahrefs and Screaming Frog
Bachelor’s Degree or higher
Basic understanding of collaboration tools including Slack and Sharepoint, a plus
Passion for SEO and digital marketing
Comprehensive understanding of organic search (algorithms, ranking factors, copywriting, schema mark-up)
Experience implementing organic search improvements and measuring impact
Self-starter who can develop and execute strategy and action plans
Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
Ability to think creatively, and identify and solve problems
Ability to clearly and effectively articulate thoughts and points
Ability to coordinate with cross-functional teams and thrive in a fast-paced environment
At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.
NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.