Job Title: Generalist Marketing Senior Manager
Location: Remote (Los Angeles preferred)
Job Type: Full-Time
About Instil: Instil is dedicated to revolutionizing the nonprofit sector with cutting-edge technology solutions. We empower nonprofit organizations to maximize their impact through innovative tools and strategic insights. As we continue to grow, we're looking for a dynamic Generalist Marketing Manager to join our team and help elevate our brand, drive lead generation, and execute effective marketing campaigns.
Role Overview: The Generalist Marketing Manager will be responsible for managing and executing a broad range of marketing activities to drive brand awareness, generate leads, and support our go-to-market strategies. This role requires a strategic thinker with a hands-on approach who can navigate between high-level strategy and detailed execution.
Key Responsibilities:
- Brand Management:
- Steward the Instil brand, including high-level strategy, visual design, and campaign execution.
- Drive brand awareness through consistent and compelling brand messaging across all channels.
- Product Positioning and Messaging:
- Conduct in-depth market research to understand user pain points and the competitive landscape.
- Design positioning and messaging strategies to identify target markets and communicate Instil’s unique value proposition.
- Go-To-Market Strategy:
- Develop and implement comprehensive go-to-market plans that integrate paid and organic marketing efforts.
- Align with organizational goals to ensure cohesive and effective marketing strategies.
- Campaign Management:
- Oversee and execute marketing campaigns that communicate our brand message effectively.
- Ensure consistent brand presentation across all marketing channels.
- Lead Generation & Digital Marketing:
- Develop and execute a comprehensive lead generation plan, leveraging digital marketing, social media, and event participation.
- Monitor and optimize campaigns to maximize lead generation efforts.
- Event Management:
- Plan and execute events to enhance Instil’s brand visibility and nurture relationships within the nonprofit community.
- Manage event logistics, promotion, and follow-up activities.
- Partnerships:
- Develop and maintain relationships with influencers and key players in the nonprofit sector.
- Increase Instil’s brand visibility and reputation among nonprofit tech decision-makers through strategic partnerships.
- Collaboration and Cross-Functional Alignment:
- Work closely with internal teams, including Product, Sales, and Customer Success, to ensure seamless execution of marketing initiatives.
- Foster a collaborative environment to align marketing strategies with overall business objectives.
- Budget Management:
- Develop and manage the marketing budget.
- Ensure maximum ROI on all marketing initiatives and campaigns.
- Reporting:
- Evaluate and report on the performance of all marketing initiatives and campaigns.
- Provide actionable insights and recommendations for continuous improvement.
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 7+ years of experience in marketing, with a focus on brand management, lead generation, and digital marketing.
- Proven track record in developing and executing successful marketing campaigns.
- Strong understanding of the nonprofit sector is a plus.
- Experience supporting enterprise sales teams is a plus.
- Excellent communication, project management, and analytical skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Proficiency in marketing tools and platforms (e.g., Google Analytics, CRM systems, social media management tools).
What We Offer:
- Competitive salary and benefits package.
- Flexible vacation time and work hours.
- Opportunity to make a meaningful impact in the nonprofit sector.
- Collaborative and innovative work environment.
- Professional development and growth opportunities.
How to Apply: Interested candidates are invited to submit their resume and a cover letter outlining their relevant experience and why they are a great fit for this role to [email protected].
Instil is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Job Type: Full-time
Pay: $110,000.00 - $130,000.00 per year
Willingness to travel:
Work Location: Remote
