Company Description
Headquartered in Southern California, Skechers has spent 30 years helping men, women and kids everywhere look and feel good. Developing comfort technologies is at the foundation of all that we do—delivering stylish, innovative, and quality products at a reasonable price. From our diverse footwear offering to a growing range of apparel and accessories, Skechers is a complete lifestyle brand.
With international business representing over half of our total sales, we have product available in more than 180 countries and significant opportunities for continued expansion worldwide. We sell our collections direct to consumers through more than 4,450 Skechers stores around the globe and Skechers e-commerce sites, as well as through a network of third-party partners.
A MULTI-BILLION-DOLLAR GLOBAL LEADER IN THE FOOTWEAR INDUSTRY.
Job Description
The Data Product Analyst – Digital Insights will be a part of a Data and Analytics team that provides technical thought leadership across multiple teams and plays a key role in supporting data-driven product initiatives. Directly reporting to the Director of Data Product Management, the Data Product Analyst – Digital Insights will contribute to development and delivery of useful and timely information to decision-makers and business leaders in an easy-to-understand, efficient and accessible manner. The Data Product Analyst – Digital Insights will provide decision support and actionable insights to the Digital team to help drive business value and growth opportunities. In this role, the Analyst will work on a mix of projects and will work closely with business and technical leads to design solutions, develop user story definition, provide clarification on feature deliverables, and coordinate testing. The ideal candidate will be a hands-on collaborator and expert who possesses the ability to shift between a technical and business context.
ESSENTIAL JOB RESULTS-
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Provides proactive monitoring of business KPIs and investigative analysis of meaningful trends and insights using data in different formats and platforms.
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Interpret data and present findings and key recommendations in business-friendly format to share with internal stakeholders
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Works directly with management and business users to develop the concept and gather requirements for data products designed to help with ongoing investigation and reporting used to support strategic decisions
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Join in discovery workshops to gather and assess requirements from business owners to identify project objectives, requirements, and expected outcomes
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Partner with team leads in gathering and creating process models, specifications, documents, wireframes, and charts and translating this information into actionable tasks
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Performs source systems data analysis, in order to understand the data format and structure
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Make the requirements and solutions understandable to both user and cross-functional teams
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Collaborate with team members to collect, analyze, and prepare source to target data mapping
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Conducts testing and analyzes results to ensure the solution meets the needs of the business community
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Work within Agile project methodology and participates in Scrum ceremonies, including stand-ups, sprint planning, retrospectives, demos, grooming, and release planning
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Create training documentation and train end users once new development work or enhancements are complete
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Provides the highest level of customer service, technical support and thought leadership to the business community
ADDITIONAL RESPONSIBILITIES-
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Proactively identifies business reporting challenges and works with engineering, architecture, and business insights department to devise and deliver solutions
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Analyzes problems and determines root causes
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Reviews requests and bug tickets for impact and prioritization
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Ability to multi-task and work productively with minimum supervision
SUPERVISORY RESPONSIBILITIES-
Qualifications
JOB REQUIREMENTS, EDUCATION AND EXPERIENCE-
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3-5+ years of experience in reporting and data analytics with professional experience in Digital Marketing for direct-to-consumer business
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Domain expertise in Email/SMS marketing, paid digital advertising and social media, e-commerce, customer loyalty/segmentation is a plus
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Bachelor's degree in Business Administration, Computer Science, or related field. Equivalent experience is acceptable
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Strong experience with digital marketing platforms, customer data platforms, and business analysis tools including Salesforce Marketing Cloud and Google Analytics
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Solid background with business intelligence tools (such as Incorta, MicroStrategy or Tableau), reporting, data manipulation using tools like SQL, and leveraging database design
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Solid understanding of key methods in statistics and advanced analytics, social media measurement, A/B testing and campaign evaluation methods
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Expert-level skills in Microsoft Office Software (MS Excel, MS Access, MS PowerPoint)
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Experience with insight generation and storytelling
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Working knowledge of project management and change management
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Forward-thinking analytical capability, problem solving
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Advanced written, verbal, and interpersonal skills
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Strong organizational skills, attention to detail, and ability to prioritize workload
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High degree of initiative, drive, confidence, and resilience
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Professional presence, that is flexible and teamwork oriented
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Must demonstrate ability to independently conduct in-depth data analysis
Additional Information
All your information will be kept confidential according to EEO guidelines.
The salary range for this position is $64,480-$140,000/year.
