Working directly with the marketing teams in Las Vegas, the Director of Event Marketing role will be responsible for overseeing the development and implementation of the opening and ongoing local marketing strategies, planning, campaigns, and initiatives for nightlife/daylife venue.
The position will be responsible for developing, executing and analyzing venue-based marketing, event strategies and programs that meet the organization’s overall objectives and financial goals. Provide talent recommendations, marketing partnerships, promotional activities, advertising recommendations, and VIP Host, social media and public relations coordination. This position will also execute the events and programs on-site. In addition, the Director of Event Marketing will be very creative and will find ways to increase customer spend and find new sources of business in appropriate and relevant ways for each brand.
To manage and be onsite for all marketing initiatives including but not limited to (marketing and sponsorship activations, on property signage and communication, 3rd party promoters, press initiatives, customer support, and artist relations)-
Plan and develop local marketing strategy and campaigns for each brand
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Build relationships with key influencers, media and stakeholders
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Work closely with General Managers in each venue to deliver solutions that address business needs
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Manage timelines, budgets, and project delivery
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Develop yearly and event-based budgets. Plan and manage an events calendar
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Oversee and direct all creative development for each brand including advertising, branding and content strategy. Oversee PR agency and approve all materials
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Manage all local social media channels
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Create paid media strategy, placements, and global support
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Ensure all website content is correct and up-to-date
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Identify all local marketing opportunities and developing on-brand partnerships
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Create and manage a local library of assets for all venues
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Set KPIs, evaluating and reporting on all activity
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Ensure consistency of brand standards
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Responsible for talent planning and management
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Work in conjunction with sponsorship team to leverage and maximize sponsorship capabilities
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Work in conjunction with media partners to leverage and maximize event activation opportunities and value ads
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Liaise with promotions teams (internal, external), informs on promotional rules, and communicates information back to appropriate personnel
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Liaise with VIP Services and Executive Management to maximize price yielding opportunities
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Responsible for all event communications to the following areas: Executive Management, Public Relations, Advertising, Promotions, Social Media, Sponsorships, Clients, and Operations
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Communicate with select artist management and artists, providing them with marketing collateral on a needed basis
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Manage the marketing design process via Basecamp in conjunction with the design department
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Oversee event day
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Work to create new sources of customers through building professional networks and complementary partnerships
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Aid in the overall development of new event brands and assists with building and executing pre/during/post launch marketing activities
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Assist in conducting market research including customer surveys, competitor research and market positioning
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Manage re-branding / re-positioning efforts when needed and enforces brand standards
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Support Private Events and Guest Services by managing asset and collateral needs
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Assist in developing branded guest experiences for venues and oversees the overall customer journey/experience
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Oversee marketing team, their responsibilities and measurable deliverables from each team member
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Responsible for hiring, counseling, coaching, performance management leading up to discipline and termination
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May act as a liaison between venues and corporate in terms of employee engagement and other HR activities
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Bachelor’s degree in Marketing, or similar discipline
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Proof of eligibility to work in Mexico
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Valid Driver’s License
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21+ years of age
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Maintain a professional, neat and well-groomed appearance adhering to Company standards
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Must be able to obtain necessary work cards required for the position
WORKING KNOWLEDGE REQUIREMENTS:
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Minimum of five (5) years of nightlife / hospitality-based venue marketing management experience with proven track record of financial and creative marketing programming success. Considerable experience within the hospitality sector. Experience of working with consumer / or FMCG brands. Agency experience preferred. Exceptional knowledge of multi-channel marketing
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A proven track record of delivering holistic marketing solutions
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An understanding of brand strategy and brand application
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Excellent presentation skills
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Exceptional interpersonal skills
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Experience at digital activations
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Ability to manage a team
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Ability to run multiple projects at once
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Strong budget management experience
GUEST SERVICE REQUIREMENTS:
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Provide a friendly, personal demeanor with a willingness to interact
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Provide professional and friendly guest services
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Commits self to the below listed Company values, and acknowledges dedication to providing excellent guest service for our Guests and our internal team, always
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Ability to work safely and prevent personal injury
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Commitment to the safety of fellow co-workers and our guests, and the ability to demonstrate that commitment through daily actions
IN ADDITION TO THE AFOREMENTIONED ESSENTIAL JOB FUNCTIONS, THE POSITION WILL BE EVALUATED ON THE FOLLOWING LEADERSHIP QUALITIES:
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Accountability
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Development
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Working relationships
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Judgment
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Quality of work
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Job skills knowledge
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Productivity
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Dependability
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Reliability
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Written communication
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Verbal communication
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Manageability
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Appearance
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Teamwork
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Guest satisfaction
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Must have strong problem-solving skills
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Ability to communicate effectively and assertively in both English and Spanish languages, both verbally and in writing with staff, clients, and the public
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Ability to maintain high level of confidentiality
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Ability to write reports, business correspondence and procedure manuals
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Ability to demonstrate a positive attitude always
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Ability to keep an open and objective view
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Ability to listen empathetically and be respectful at all times
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Ability to maintain composure and stay focused
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Ability to maintain personal integrity
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Ability to work as a team, stay organized, handle various projects at one time, follow up and make accurate decisions
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Ability to handle a fast-paced, busy, and somewhat stressful environment, and work under pressure and meet deadlines
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.
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Must have good positive energy to make it through the day
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Must be able to read the computer monitors
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Must be able to print legibly for guests to read
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Must be observant and quick to respond to various situations
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Must be able to move quickly through work and set the pace in the office and/or venue
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Must be able to sit and/or stand for extended periods of time
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Must be dexterous and able to participate in all service aspects.
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Must be able to twist, tow (push or pull), reach, bend, climb and carry as necessary
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Must be able to push and lift up to 50 lbs.
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Ability to use hands to handle, or feel objects, tools or controls
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Ability to reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl
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Ability to talk, hear, taste, and smell
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Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus
WORK ENVIRONMENT & SCHEDULE:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.
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Small to Medium office environment
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Personal desk space
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Nightclub, bar, lounge and restaurant
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0 -5% local travel
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Occasionally work in an environment that is subject to varying levels of noise, crowds and smoke, the severity of which depends upon Guest volume
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Work varied shifts to include days, nights, weekends and holidays as well as onsite on Saturday and Sunday during operational hours and varied work hours during major events
SECURITY RESPONSIBILITIES:
This job description is a summary of duties, which you as Director of Event Marketing are expected to perform in your assignment. It is by no means an all-inclusive list but is merely a broad guide to expected duties. As an employee, you should understand that a job description is neither complete nor permanent; it can be modified at any time. Due to the cyclical nature of the hospitality industry, employees may be required to work varying schedules to reflect the business needs of the property. In addition, attendance at all scheduled training sessions and meetings is required. Also, at the request of management, any employee may be asked and expected to perform additional duties, responsibilities, or projects without notice.
I have read the qualifications and requirements of the position of Director of Event Marketing. To the best of my knowledge, I believe that I can perform these duties.
Spanning more than 24,000 square feet of precisely designed space, JEWEL Nightclub is as inviting as it is evocative; a rare ambient delight that must be experienced to be appreciated. Whether the headliner is a world class DJ or performer, JEWEL offers a multifaceted experience for each guest and every event. JEWEL boasts a style that complements the modern luxury aesthetic of Aria, while including elements that are altogether unique. The talented Rockwell Group, known for their seamless integration of technology and handcrafted detail, has created the visual narrative for JEWEL. Over 1,400 square feet of architectural LED ribbons offer a vibrant counterpoint to vintage parquet detailing and richly tufted VIP banquettes.
US Candidates Only
Tao Group is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, disability, sexual orientation, genetic information, veteran status or any other characteristic protected by state or federal law.
