Marketing Strategy Manager

Corporate Office - Charleston, SC

Full-timeEstimated: $78,000 - $98,000 a year
Charleston, SC – The Marketing Strategy Manager is the driving force behind the strategic planning of inspiring and effective marketing initiatives for a portfolio of assets. The position affords a unique opportunity to flex both creative and analytical lines of thinking to holistically develop captivating marketing campaigns that leverage a wide array of digital channels and mediums for as many as eight properties. This strategic approach will push the envelope of marketing technologies to tactically target specific business objectives and assist in meeting revenue goals of each asset.

The Marketing Strategy Manager works in tandem with a dedicated Marketing Project Specialist to effectively oversee the implementation and execution of these strategies. The position communicates directly with the executive team, asset owners and on site general managers. The Marketing Strategy Manager balances multiple marketing needs arising from the asset alongside other larger, ongoing, campaigns at other hotels. The position requires a nimbleness and attention to detail to effectively lead and focus team priorities while expertly communicating timelines and expectations to stakeholders.

Annual marketing and action plan development based on seasonality month and segment
Annual marketing budget development in coordination with marketing/action plan
Evaluate reactive needs/strategic requests
Support on problematic/distressed properties
Asset onboarding and offboarding
System integration/support
Client marketing satisfaction and management

Aid in the formation of marketing plans, media plans, programs and strategy
Oversee and direct the implementation and execution of marketing strategies
Keep clients aware of outside sources and services that may be useful in benefiting assets most effectively
Keep clients aware of new and significant developments in all areas covered by the Marketing Department
Keep the Director of Marketing Strategy and Vice President of Marketing informed of client activities and challenges
Handle special projects that may be assigned outside the scope of daily work
Oversee and manage Marketing Production Specialist
Liaise between internal departments, vendors and clients
Aid and participate in maintaining positive and effective relationships with clients
Aid and participate in keeping clients aware of the scope, depth, and effectiveness of the total services rendered by the Marketing Department
Prepare monthly marketing reports

Skills and Attributes:
Creative thinker, able to generate new ideas
Ability to convert vision into specific and tangible actions to benefit portfolio assets
Ability to communicate a clear sense of strategy and purpose to departments, vendors and clients
Posses nimbleness with changing client objectives
Ability to inspire, lead and manage by example
Financial skills, able to budget and to manage expenditures
Ability to manage competing priorities and workloads
Technical proficiency and understanding of industry related systems, marketing platforms and related tools such as but not limited to: property management systems, internet booking engines, CRM, CMS, analytics, paid media, social media, and email marketing
Proficient in Google Apps/Microsoft Office applications, Adobe Suites and project management software

Personal Attributes:
Attention to detail

Travel Expectations:
May be required to travel for business purposes up to 20% of the time

Required Education & Experience:
Bachelor’s degree in sales, marketing or related field
Minimum of six (6) years related experience
Travel/hotel industry experience preferred

About Charlestowne Hotels

Charlestowne Hotels is a leading full-service hospitality management company employing over 2,000 team members and hospitality professionals. Headquartered in Charleston, SC, consistently ranked a top city in the world by prominent travel publication, our portfolio of over 40 properties in 11 states includes some of the best hotels in the world, as well as award-winning restaurants and bars.

Our drive for excellence has resulted in such recognition as Travel + Leisure’s World’s Best Awards for “Top City Hotels in the Continental U.S.” & “Top 100 Best Hotels in the World,” Condé Nast Traveler’s “Gold List” & “Reader’s Choice Awards,” and TripAdvisor’s Traveler’s Choice “Best Hotels in the U.S.” & “Top 25 Hotels for Service – U.S.”

Our team takes an innovative and driven approach to providing measurable success at our properties while delivering a service-first culture and commitment to exceeding guest expectations. We’re building something special here, and want you to be part of it. Will you join us?