Copywriter

Vibrent Health - Fairfax, VA (30+ days ago)


Vibrent Health is seeking a talented, experienced, accomplished, and highly motivated Copywriter to join our Marketing team. You will help us execute a consistent brand voice across multiple products and platforms, including the web, social media, case studies, video scripts, and collateral.

You are a superb writer with top copy-editing skills. You are versatile and can hone and adapt your voice and style to speak to the value propositions of our products and services and the needs of our target markets, principally in the science, research, and B2B health care space.

You are up on the latest tech and can tailor messaging for SEO, reach, and penetration. You’re able to convey complex content into simple, clear, and effective narratives for wide ranging audiences. Finally, you are a consummate team player whose interests are tightly linked to the organization’s values and goals.

If you have a proven track record, a portfolio of compelling copy, and the ability to work in a dynamic, fast-paced environment with multiple stakeholders, consider joining our team.

Role and Responsibilities:
Set and implement direction and strategy for a variety of highly targeted content for our websites, social media, video scripts, and collateral.
Create, develop, and execute high-quality communications and marketing assets that highlight our services and solutions and that drive and sustain our corporate culture.
Create personas of our target audiences, distill value propositions from our products and services, and write effective copy and messaging.
Collaborate with cross-functional team members from Marketing, Engineering, Product Management, and Support to craft ideal communications.
Work directly with customers to develop user-centered marketing assets.
Collaborate, manage, and maintain our internal web articles.
Improve applications through content review and user testing.
Research, analyze, and provide usability feedback.
Assist in maintaining an application and creating a content style guide.

Requirements:
Bachelor’s degree in Marketing, English, Communications, Journalism, Public Relations or equivalent, and a minimum of five years of B2B copywriting experience and marketing communications.
Ability to write high-quality, personable content that meets the needs of specific personas.
Superior writing, verbal, and presentation skills.
Able to clearly articulate information design intent and strategy.
Highly creative, resourceful, quick learner dedicated to finding new and better ways to solve user problems.
Strong collaborator that naturally works with and balances requirements and feedback from multiple stakeholders and end users.
Able to initiate ideas and concepts to full development and completion.
Works well both independently and as a key team member.
Solid understanding of information architecture and design principles, as well as instructional design concepts.